I have been experiencing a decline in sale. As usual I searching many details of my product listings among other things. In viewing my product on the Amazon shopping I notice that my Brand name is missing. I check my listings in sellers central and I see my brand name is still there. I get on a chat with Amazon seller help and the bottom line is that Amazon has removed the Brand name from my listings. I am told that this was purposeful. The biggest issue to me besides my decline in sales is the the brand names of my main competitors are still being displayed. Without a brand name your product looks like a generic product which is often seen hit and miss in terms of quality. This is another Amazon move lacking great consideration. I wish Amazon would just leave certain things in the hands of the sellers.