Self-Attestation Document Requirements
Greetings Sellers!
As part of new identification requirements for Amazon.ca sellers, we will require Self-Attestation documents from business sellers to help us verify your business information.
A self-attestation document clarifies the ownership structure of your business. Please reference a sample of a self-attestation document below:
Review the following checklist to ensure your self-attestation document meets each of the following requirements:
- Includes the business entity name
- Details the entire business ownership structure, including all parent companies, beneficial owners, directors, and trustees
- Includes ownership percentages for all owners
- Includes full names birth dates for all individuals
- Includes the Business Registration number and Country
- Signed by a legal representative (e.g., CEO or Beneficiary owner/director/trustee)
- Be dated within the last 180 days
My business has a parent company, what should my self-attestation document include?
If your business has a parent company, the self-attestation document must also meet the following additional requirements (in addition to the requirements above):
- Include anyone owning more than 25% of shares, voting rights, or ownership interests
- Include Companies owning more than 25% of shares, voting rights, or ownership interests
- Ensure that all listed companies in the document are active
My business has no beneficial owners with 25% or more ownership of the business, what should my self-attestation document include?
If there are no beneficial owners with 25% or more ownership of the business, your self-attestation should identify one of the following:
- An individual who controls the company
- Any individual who holds the position of a senior manager official, such as the Chief Executive Officer (CEO), Chief Financial Officer (CFO), Director, or President
How is the beneficial owner/director/trustee defined?
A beneficial owner/director/trustee is a natural person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or that owns the business via other means.
The following questions can help you determine the person who controls the company:
• Are there individuals who de facto control the company, directly or indirectly?
• Are there individuals who have the power to appoint or remove members of administrative, management or supervisory bodies, directly or indirectly?
• Are there individuals who are responsible for key managerial decisions, directly or indirectly?
• Are there individuals who can use all or part of the assets of the company
If you cannot identify the beneficial owners of your business, you may want to seek independent legal advice.
Why is Amazon.ca requiring this document?
To comply with Canadian law, Amazon Canada needs to verify your business and personal information before you can receive proceeds from your Amazon.ca sales. This process helps us comply with Canadian laws and protect and maintain trust with our customers. In 2025, we have updated the list of information and documentation required to sell on Amazon.ca to adhere to Canadian Know Your Customer regulation updates. You can learn more about these updates here.
Help Resources:
For more information on the self-attestation document and other information requirements, go to Information required to sell on Amazon.
If you have additional questions, contact Selling Partner Support.
If you have a Professional Selling Account, the Account Health Support team is also available 7 days a week to address your concerns in detail. Contact an account health specialist through the Contact Us link on your Account Health Page.
Wishing you all the best,
LeviDylan
Self-Attestation Document Requirements
Greetings Sellers!
As part of new identification requirements for Amazon.ca sellers, we will require Self-Attestation documents from business sellers to help us verify your business information.
A self-attestation document clarifies the ownership structure of your business. Please reference a sample of a self-attestation document below:
Review the following checklist to ensure your self-attestation document meets each of the following requirements:
- Includes the business entity name
- Details the entire business ownership structure, including all parent companies, beneficial owners, directors, and trustees
- Includes ownership percentages for all owners
- Includes full names birth dates for all individuals
- Includes the Business Registration number and Country
- Signed by a legal representative (e.g., CEO or Beneficiary owner/director/trustee)
- Be dated within the last 180 days
My business has a parent company, what should my self-attestation document include?
If your business has a parent company, the self-attestation document must also meet the following additional requirements (in addition to the requirements above):
- Include anyone owning more than 25% of shares, voting rights, or ownership interests
- Include Companies owning more than 25% of shares, voting rights, or ownership interests
- Ensure that all listed companies in the document are active
My business has no beneficial owners with 25% or more ownership of the business, what should my self-attestation document include?
If there are no beneficial owners with 25% or more ownership of the business, your self-attestation should identify one of the following:
- An individual who controls the company
- Any individual who holds the position of a senior manager official, such as the Chief Executive Officer (CEO), Chief Financial Officer (CFO), Director, or President
How is the beneficial owner/director/trustee defined?
A beneficial owner/director/trustee is a natural person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or that owns the business via other means.
The following questions can help you determine the person who controls the company:
• Are there individuals who de facto control the company, directly or indirectly?
• Are there individuals who have the power to appoint or remove members of administrative, management or supervisory bodies, directly or indirectly?
• Are there individuals who are responsible for key managerial decisions, directly or indirectly?
• Are there individuals who can use all or part of the assets of the company
If you cannot identify the beneficial owners of your business, you may want to seek independent legal advice.
Why is Amazon.ca requiring this document?
To comply with Canadian law, Amazon Canada needs to verify your business and personal information before you can receive proceeds from your Amazon.ca sales. This process helps us comply with Canadian laws and protect and maintain trust with our customers. In 2025, we have updated the list of information and documentation required to sell on Amazon.ca to adhere to Canadian Know Your Customer regulation updates. You can learn more about these updates here.
Help Resources:
For more information on the self-attestation document and other information requirements, go to Information required to sell on Amazon.
If you have additional questions, contact Selling Partner Support.
If you have a Professional Selling Account, the Account Health Support team is also available 7 days a week to address your concerns in detail. Contact an account health specialist through the Contact Us link on your Account Health Page.
Wishing you all the best,
LeviDylan
18 replies
Seller_qRqVYMaz9YQ6l
Hi,
Do I have to print it and sign it and then upload it?
Seller_BymUWcQ0Bz8nS
If I can understand something, is a beneficial owner someone that works at the company or is it anyone that own part of the company? The reason i ask is that my wife would obviously own 50% of my company but doesnt work there would she be a beneficial or not?
Seller_gJYlwnwTo25Bl
Hi,
I have a Sole Proprietorship and don't have a stamp. Will my letter be accepted without a stamp?
Kind regards,
Dariia
Seller_KWysNAJoEjIQh
Hi,
My account's business information still shows the details of my previous company ("Old Turkish Company") on the Identity Information page.
However, on September 13, 2023, I submitted updated business details for my new Canadian corporation ("New Canadian Corporation") through Case ID 13806088841, including the new business address and legal entity.
Currently, when completing verification, I’m asked to provide a Self-Attestation Letter. I'm unsure whether I should use the name of my old Turkish company, which is still visible on my account, or my new Canadian corporation, which I officially updated with Amazon in 2023.
Could you please clarify which company name I should use for the Self-Attestation? Also, I would appreciate any guidance on how to ensure my account reflects my updated business details correctly.
Seller_H16NE5nN3bdd8
I am a Sole Proprietor and according to your example meet the requirement for:
My business has no beneficial owners with 25% or more ownership of the business, what should my self-attestation document include?
If there are no beneficial owners with 25% or more ownership of the business, your self-attestation should identify one of the following:
-An individual who controls the company
-Any individual who holds the position of a senior manager official, such as the Chief Executive Officer (CEO), Chief Financial Officer (CFO), Director, or President
I have have spoken to several Amazon Help Desk representatives and have tickets that even say resolved, but are not!
This shouldn't be hard people... Just want to start selling.
Thank you.
Seller_3y9aYn6jRYxfc
Hi,
I own 100% of the shares of a food business and am the beneficial owner. How do I write and submit my letter? Is there a sample I can use?
Kind regards,
Lucky
Seller_b7iDBL3kMRBt2
Hello ,
ı completed tax interview, and ı have sent necessary document, here Levi_Dylan writes different from customer service. When chat with them, they said me to have tax interview. On the other hand Levi_Dylan point out that we need to upload ownership document.
WE WANT TRADE ON AMAZON, WE İNTEND TO OBEY ALL POLİCY AND İNSTRUCTION.
At this point please make a guideline bywhich we can easily update my seller central account.
Seller_2VBqdNfOc0NnA
Hello,
We uploaded a document according to the requirements you specified in your article. However, there has been no progress in the verification process, and it's not working. No information is provided regarding the error. We really can't figure out what the error is. Can you help?
There's an error warning on the Account Health page. When we click the button, it redirects us to the Identity Information page. However, there's no information about the error on this page.
Seller_xS7f7h2r9zeaH
How can I upload the self attestaton document? Which menu item can I use? It's really hard to find it.
