Greetings Sellers!

As part of new identification requirements for Amazon.ca sellers, we will require Self-Attestation documents from business sellers to help us verify your business information.

A self-attestation document clarifies the ownership structure of your business. Please reference a sample of a self-attestation document below:

Review the following checklist to ensure your self-attestation document meets each of the following requirements:

• Includes the business entity name

• Details the entire business ownership structure, including all parent companies, beneficial owners, directors, and trustees

• Includes ownership percentages for all owners

• Includes full names birth dates for all individuals

• Includes the Business Registration number and Country

• Signed by a legal representative (e.g., CEO or Beneficiary owner/director/trustee)

• Be dated within the last 180 days

My business has a parent company, what should my self-attestation document include?

If your business has a parent company, the self-attestation document must also meet the following additional requirements (in addition to the requirements above):

• Include anyone owning more than 25% of shares, voting rights, or ownership interests

• Include Companies owning more than 25% of shares, voting rights, or ownership interests

• Ensure that all listed companies in the document are active

My business has no beneficial owners with 25% or more ownership of the business, what should my self-attestation document include?

If there are no beneficial owners with 25% or more ownership of the business, your self-attestation should identify one of the following:

• An individual who controls the company

• Any individual who holds the position of a senior manager official, such as the Chief Executive Officer (CEO), Chief Financial Officer (CFO), Director, or President

How is the beneficial owner/director/trustee defined?

A beneficial owner/director/trustee is a natural person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or that owns the business via other means.

The following questions can help you determine the person who controls the company:

• Are there individuals who de facto control the company, directly or indirectly?

• Are there individuals who have the power to appoint or remove members of administrative, management or supervisory bodies, directly or indirectly?

• Are there individuals who are responsible for key managerial decisions, directly or indirectly?

• Are there individuals who can use all or part of the assets of the company

If you cannot identify the beneficial owners of your business, you may want to seek independent legal advice.

Why is Amazon.ca requiring this document?

To comply with Canadian law, Amazon Canada needs to verify your business and personal information before you can receive proceeds from your Amazon.ca sales. This process helps us comply with Canadian laws and protect and maintain trust with our customers. In 2025, we have updated the list of information and documentation required to sell on Amazon.ca to adhere to Canadian Know Your Customer regulation updates. You can learn more about these updates here.

Help Resources:

For more information on the self-attestation document and other information requirements, go to Information required to sell on Amazon.

If you have additional questions, contact Selling Partner Support.

If you have a Professional Selling Account, the Account Health Support team is also available 7 days a week to address your concerns in detail. Contact an account health specialist through the Contact Us link on your Account Health Page.

Wishing you all the best,

LeviDylan