Save time by running simultaneous experiments on brand listing content
With the new Simultaneous Experiments feature in Manage Your Experiments, brands can A/B test various experiment types (title, images, bullet points, and A+ Content) for a single product ASIN within one experiment, saving you time.
For example, you could test the effects of adding your brand name to the title in a title experiment, while also adding your brand logo in an image and making changes to your A+ Content, without having to run three separate A/B tests. To try it, go to Manage Your Experiments, select your product, and run different experiment types for the attributes that you’d like to optimize.
For more information on how to set up effective A/B tests, go to the Manage Your Experiments best practice guide (available in English only).
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"Note: Only products that have received enough traffic in recent weeks are eligible for experimentation to ensure that you can confidently determine a winner. Depending on the category, high-traffic products might get several dozen orders per week, or more."
How about that. Now lets see what is going on here. Enough traffic in recent weeks, wouldn't that be sales thru the Holiday Shopping Season? do you think the sales may be a little elevated?
And now, those sellers eligible, can experiment as the gift card season comes to an end and there is a national shopping trend of sales slowing for the next month or so. This happens annually due to buyers with disposable cash are saving to tax taxes.
If sellers are planning on buying-in to the program, keep in mind how the annual shopping trends may affect your results.
