Brand Approval vs Brand Registry - The Critical Differences
Hi Sellers,
Do you know the difference between Brand Approvals and Brand Registry on Amazon? I’m here to explain. 🙋♀️
Think of it this way: Brand Approval is getting permission to sell someone else's brand, while Brand Registry is registering and protecting your own brand on Amazon with a trademark.
Here’s a break down on what each program offers!
Brand Approvals: Permission to sell someone else's brand
- Required permission to sell specific brands
- Applies to sellers wanting to sell existing brands
- Requires documentation (invoices, authorization letters, etc.)
- You don't own the brand, you're getting permission to sell it
Brand Registry: Registering and protecting your own brand on Amazon with a trademark.
Note: If you are not the trademark owner but have a relationship with the brand owner, you can also request a selling role or a protection role and be added to represent the brand.
- Brand Registry is a program for brand owners to protect their own brands
- You must own/represent the trademarked brand
- Requires registered or pending trademarks
- Gives brand owners tools such as...Enhanced content (A+ Content), Brand store creation, Brand analytics, Protection against intellectual property violations, Brand reporting tools and more!
Note: If sellers don’t have a trademark but want to list under a brand that does not exist on Amazon, please reference the Brand name approval requirements and issue resolution.
How did you decide what was right for your business? Let me know in the comments if you have any specific questions!
Brand Approval vs Brand Registry - The Critical Differences
Hi Sellers,
Do you know the difference between Brand Approvals and Brand Registry on Amazon? I’m here to explain. 🙋♀️
Think of it this way: Brand Approval is getting permission to sell someone else's brand, while Brand Registry is registering and protecting your own brand on Amazon with a trademark.
Here’s a break down on what each program offers!
Brand Approvals: Permission to sell someone else's brand
- Required permission to sell specific brands
- Applies to sellers wanting to sell existing brands
- Requires documentation (invoices, authorization letters, etc.)
- You don't own the brand, you're getting permission to sell it
Brand Registry: Registering and protecting your own brand on Amazon with a trademark.
Note: If you are not the trademark owner but have a relationship with the brand owner, you can also request a selling role or a protection role and be added to represent the brand.
- Brand Registry is a program for brand owners to protect their own brands
- You must own/represent the trademarked brand
- Requires registered or pending trademarks
- Gives brand owners tools such as...Enhanced content (A+ Content), Brand store creation, Brand analytics, Protection against intellectual property violations, Brand reporting tools and more!
Note: If sellers don’t have a trademark but want to list under a brand that does not exist on Amazon, please reference the Brand name approval requirements and issue resolution.
How did you decide what was right for your business? Let me know in the comments if you have any specific questions!
25 replies
Seller_4zBzdtgCyS9EI
This kinda thing should be in the new sellers forum.....anyone that sold here for a few months knows the difference.
Seller_Yr5fiOOlKsDNY
@Sandy_Amazon
Dear Amazon Brand Registry Team,
I am writing on behalf of Stay Another Day, Ltd. regarding our Brand Registry application. We recently encountered an issue where our application is showing as "under review" when we attempt to reapply. We previously submitted an appeal and received a response, but we are now unable to edit our application or proceed with reapplying due to this status.
To clarify, we initially faced a mix-up between our seller account and brand registry application, as both were submitted separately. Our brand is officially registered under the trademark "Stay Another Day," and we have ensured that our information aligns with our USPTO registration.
However, we are now experiencing a technical block when trying to reapply, as the system indicates that our trademark is under review. We kindly request guidance on how to proceed. Please let us know if additional documentation is needed or if there is an alternative way to update our application.
Thank you for your time and support. We look forward to your response.
To contact us again about this issue, please access your case using the link shown below (Brand Registry account login required):
https://brandregistry.amazon.com/gp/case-dashboard/view-case.html?caseID=17361251571
Best regards,
Seller_faQOqtScXV7Di
Hi! @Sandy_Amazon,
I'm hoping you can help me understand this more. On some of my products, I receive this message:
5665: Request approval for “Allen R. Shuffleboard Co., Inc.”
The brand name you have entered has not been approved by Amazon. Request approval here by submitting an application for “Allen R. Shuffleboard Co., Inc.” and Amazon will review it. Once approved, you will be able to use this brand name in your product listing.
Is this related to the "Brand Approvals" you mention or a different type of Amazon approval? We've been selling under this name for years and it only pops up on some of my inventory items (and these items are not new), so I'm very confused.
If it's related to the Brand Approval you are discussing, as the brand owner, how do I approve my own ability to update the product information on these items?
Thank you!
Seller_tvYcoLWWFxKdl
Dear Sandy,
Can you kindly help me figuring out why it keep saying my application is "ineligible", where i have done everything correctly? - i would be SUPER appreciated!
My case ID is 17323593191
I provided all the documents and the response is automated and always the same as below:
a) your account was engaging in conduct that violates Brand Registry’s policies, such as, but not limited to, invalid notice submissions through our notice submission channels or tampering with the catalog;
Does not apply
b) your application or account is related to other Amazon accounts or brands that have violated Amazon or Brand Registry’s policies,
Does not apply
c) you are associated with one or more selling accounts as a primary owner and all of them have failed seller verification,
Does not apply
d) inability to provide sufficient evidence of branding on products/packaging;
I provided it
e) you have a selling account that is de-activated, or
i re-activated(after the first time i applied for brand registry when it was deactivated, i didnt know), all stores status are "active"(green text)
f) your trademark application appears to be filed by a filing firm that may be violating US federal regulations and USPTO rules (explained below).
This one i am not sure, but he did receive registeration confirmation for another brand within the same time frame of my application. so i assme it should be ok
Seller_fAlxilGB3D1eu
Dear Sandy, Would you PLEASE help me? can you PLEASE look into my case?
I got an email from Amazon last night saying "Your appeal for Brand Registry enrollment application "LA SERNA NATURALS" has been rejected,...This decision was made since we could not verify the registered business name and business identifier".
Case number: 17343097581
But I have provided my Alaska Business License number as my business identifier. I just did a business License search on State of Alaska website, and my business license pops right up.
Maybe the problem is in my address. Up here in Alaska, we all have two addresses, physical and the mailing address. my business license as well as my USPTO show only the mailing address. But my drivers license shows only my physical address.
Please help me get my brand registered so I can start selling my hand-made products.
Thank you so very much,
Natalya
Seller_r9wMm8LrE5iKj
"LIMITED protection against intellectual property violations"
There, I fixed it.
Seller_zWxQP5QLGf8Tm
I have a complex issue that I never get help with.
We started selling in 2016 as a manufacture "brand owner" named "DMSO" When brand registry rolled out, we were to say grandfathered in .. meaning our sponsor brand advertising, store front etc was never taken away.
We have since applied for a trademark under DMSOSTORE but was denied and now int he process of creating a log for the brand. So, we have some functions of brand parts.
The issue is, since 2016 other sellers use the brand "DMSO" when they do their listing get tied to our amazon store page, policy page, customer service info and we get calls from other brand customers.
When I contact seller support, they refer to Brand Registry. Since we are not technically a registered Brand for either "brand name" no one will address the issue. they just say "DMSO" is a generic brand, and many sellers can sell under it.
However, this becomes a waste of our time, and poor customer service to the buyer when another brand is associated with our Brand name and store front.
just feel bad for these customers who call us and we say sorry not our brand, your order # is not one of ours, we don't sell that item, but yes that seller is attached to our brand and phone number.
Any Insite how to address this would be great. I
Seller_je04tHHzYyuNB
How do we set up our brand to have 'brand approval' We fight knock-offs continually. We are brand registered for years, but we can never lock down our brand and 'gate it'. piggybackers sometimes jump on and sell fakes under our listing. Please advise how we can add the brand approval needed to sell our products for our trademarked and patented product to protect against the non stop patent infringing knock-offs all over Amazon
Seller_tzb0Adb4whsRu
Brand Registry doesn't protect brands anymore than Amazon protects the sellers.
Unfortunately, this is disturbing for most.
Brand Approval vs Brand Registry - The Critical Differences
Hi Sellers,
Do you know the difference between Brand Approvals and Brand Registry on Amazon? I’m here to explain. 🙋♀️
Think of it this way: Brand Approval is getting permission to sell someone else's brand, while Brand Registry is registering and protecting your own brand on Amazon with a trademark.
Here’s a break down on what each program offers!
Brand Approvals: Permission to sell someone else's brand
- Required permission to sell specific brands
- Applies to sellers wanting to sell existing brands
- Requires documentation (invoices, authorization letters, etc.)
- You don't own the brand, you're getting permission to sell it
Brand Registry: Registering and protecting your own brand on Amazon with a trademark.
Note: If you are not the trademark owner but have a relationship with the brand owner, you can also request a selling role or a protection role and be added to represent the brand.
- Brand Registry is a program for brand owners to protect their own brands
- You must own/represent the trademarked brand
- Requires registered or pending trademarks
- Gives brand owners tools such as...Enhanced content (A+ Content), Brand store creation, Brand analytics, Protection against intellectual property violations, Brand reporting tools and more!
Note: If sellers don’t have a trademark but want to list under a brand that does not exist on Amazon, please reference the Brand name approval requirements and issue resolution.
How did you decide what was right for your business? Let me know in the comments if you have any specific questions!
Brand Approval vs Brand Registry - The Critical Differences
Hi Sellers,
Do you know the difference between Brand Approvals and Brand Registry on Amazon? I’m here to explain. 🙋♀️
Think of it this way: Brand Approval is getting permission to sell someone else's brand, while Brand Registry is registering and protecting your own brand on Amazon with a trademark.
Here’s a break down on what each program offers!
Brand Approvals: Permission to sell someone else's brand
- Required permission to sell specific brands
- Applies to sellers wanting to sell existing brands
- Requires documentation (invoices, authorization letters, etc.)
- You don't own the brand, you're getting permission to sell it
Brand Registry: Registering and protecting your own brand on Amazon with a trademark.
Note: If you are not the trademark owner but have a relationship with the brand owner, you can also request a selling role or a protection role and be added to represent the brand.
- Brand Registry is a program for brand owners to protect their own brands
- You must own/represent the trademarked brand
- Requires registered or pending trademarks
- Gives brand owners tools such as...Enhanced content (A+ Content), Brand store creation, Brand analytics, Protection against intellectual property violations, Brand reporting tools and more!
Note: If sellers don’t have a trademark but want to list under a brand that does not exist on Amazon, please reference the Brand name approval requirements and issue resolution.
How did you decide what was right for your business? Let me know in the comments if you have any specific questions!
Brand Approval vs Brand Registry - The Critical Differences
Hi Sellers,
Do you know the difference between Brand Approvals and Brand Registry on Amazon? I’m here to explain. 🙋♀️
Think of it this way: Brand Approval is getting permission to sell someone else's brand, while Brand Registry is registering and protecting your own brand on Amazon with a trademark.
Here’s a break down on what each program offers!
Brand Approvals: Permission to sell someone else's brand
- Required permission to sell specific brands
- Applies to sellers wanting to sell existing brands
- Requires documentation (invoices, authorization letters, etc.)
- You don't own the brand, you're getting permission to sell it
Brand Registry: Registering and protecting your own brand on Amazon with a trademark.
Note: If you are not the trademark owner but have a relationship with the brand owner, you can also request a selling role or a protection role and be added to represent the brand.
- Brand Registry is a program for brand owners to protect their own brands
- You must own/represent the trademarked brand
- Requires registered or pending trademarks
- Gives brand owners tools such as...Enhanced content (A+ Content), Brand store creation, Brand analytics, Protection against intellectual property violations, Brand reporting tools and more!
Note: If sellers don’t have a trademark but want to list under a brand that does not exist on Amazon, please reference the Brand name approval requirements and issue resolution.
How did you decide what was right for your business? Let me know in the comments if you have any specific questions!
25 replies
25 replies
Seller_4zBzdtgCyS9EI
This kinda thing should be in the new sellers forum.....anyone that sold here for a few months knows the difference.
Seller_Yr5fiOOlKsDNY
@Sandy_Amazon
Dear Amazon Brand Registry Team,
I am writing on behalf of Stay Another Day, Ltd. regarding our Brand Registry application. We recently encountered an issue where our application is showing as "under review" when we attempt to reapply. We previously submitted an appeal and received a response, but we are now unable to edit our application or proceed with reapplying due to this status.
To clarify, we initially faced a mix-up between our seller account and brand registry application, as both were submitted separately. Our brand is officially registered under the trademark "Stay Another Day," and we have ensured that our information aligns with our USPTO registration.
However, we are now experiencing a technical block when trying to reapply, as the system indicates that our trademark is under review. We kindly request guidance on how to proceed. Please let us know if additional documentation is needed or if there is an alternative way to update our application.
Thank you for your time and support. We look forward to your response.
To contact us again about this issue, please access your case using the link shown below (Brand Registry account login required):
https://brandregistry.amazon.com/gp/case-dashboard/view-case.html?caseID=17361251571
Best regards,
Seller_faQOqtScXV7Di
Hi! @Sandy_Amazon,
I'm hoping you can help me understand this more. On some of my products, I receive this message:
5665: Request approval for “Allen R. Shuffleboard Co., Inc.”
The brand name you have entered has not been approved by Amazon. Request approval here by submitting an application for “Allen R. Shuffleboard Co., Inc.” and Amazon will review it. Once approved, you will be able to use this brand name in your product listing.
Is this related to the "Brand Approvals" you mention or a different type of Amazon approval? We've been selling under this name for years and it only pops up on some of my inventory items (and these items are not new), so I'm very confused.
If it's related to the Brand Approval you are discussing, as the brand owner, how do I approve my own ability to update the product information on these items?
Thank you!
Seller_tvYcoLWWFxKdl
Dear Sandy,
Can you kindly help me figuring out why it keep saying my application is "ineligible", where i have done everything correctly? - i would be SUPER appreciated!
My case ID is 17323593191
I provided all the documents and the response is automated and always the same as below:
a) your account was engaging in conduct that violates Brand Registry’s policies, such as, but not limited to, invalid notice submissions through our notice submission channels or tampering with the catalog;
Does not apply
b) your application or account is related to other Amazon accounts or brands that have violated Amazon or Brand Registry’s policies,
Does not apply
c) you are associated with one or more selling accounts as a primary owner and all of them have failed seller verification,
Does not apply
d) inability to provide sufficient evidence of branding on products/packaging;
I provided it
e) you have a selling account that is de-activated, or
i re-activated(after the first time i applied for brand registry when it was deactivated, i didnt know), all stores status are "active"(green text)
f) your trademark application appears to be filed by a filing firm that may be violating US federal regulations and USPTO rules (explained below).
This one i am not sure, but he did receive registeration confirmation for another brand within the same time frame of my application. so i assme it should be ok
Seller_fAlxilGB3D1eu
Dear Sandy, Would you PLEASE help me? can you PLEASE look into my case?
I got an email from Amazon last night saying "Your appeal for Brand Registry enrollment application "LA SERNA NATURALS" has been rejected,...This decision was made since we could not verify the registered business name and business identifier".
Case number: 17343097581
But I have provided my Alaska Business License number as my business identifier. I just did a business License search on State of Alaska website, and my business license pops right up.
Maybe the problem is in my address. Up here in Alaska, we all have two addresses, physical and the mailing address. my business license as well as my USPTO show only the mailing address. But my drivers license shows only my physical address.
Please help me get my brand registered so I can start selling my hand-made products.
Thank you so very much,
Natalya
Seller_r9wMm8LrE5iKj
"LIMITED protection against intellectual property violations"
There, I fixed it.
Seller_zWxQP5QLGf8Tm
I have a complex issue that I never get help with.
We started selling in 2016 as a manufacture "brand owner" named "DMSO" When brand registry rolled out, we were to say grandfathered in .. meaning our sponsor brand advertising, store front etc was never taken away.
We have since applied for a trademark under DMSOSTORE but was denied and now int he process of creating a log for the brand. So, we have some functions of brand parts.
The issue is, since 2016 other sellers use the brand "DMSO" when they do their listing get tied to our amazon store page, policy page, customer service info and we get calls from other brand customers.
When I contact seller support, they refer to Brand Registry. Since we are not technically a registered Brand for either "brand name" no one will address the issue. they just say "DMSO" is a generic brand, and many sellers can sell under it.
However, this becomes a waste of our time, and poor customer service to the buyer when another brand is associated with our Brand name and store front.
just feel bad for these customers who call us and we say sorry not our brand, your order # is not one of ours, we don't sell that item, but yes that seller is attached to our brand and phone number.
Any Insite how to address this would be great. I
Seller_je04tHHzYyuNB
How do we set up our brand to have 'brand approval' We fight knock-offs continually. We are brand registered for years, but we can never lock down our brand and 'gate it'. piggybackers sometimes jump on and sell fakes under our listing. Please advise how we can add the brand approval needed to sell our products for our trademarked and patented product to protect against the non stop patent infringing knock-offs all over Amazon
Seller_tzb0Adb4whsRu
Brand Registry doesn't protect brands anymore than Amazon protects the sellers.
Unfortunately, this is disturbing for most.
Seller_4zBzdtgCyS9EI
This kinda thing should be in the new sellers forum.....anyone that sold here for a few months knows the difference.
Seller_4zBzdtgCyS9EI
This kinda thing should be in the new sellers forum.....anyone that sold here for a few months knows the difference.
Seller_Yr5fiOOlKsDNY
@Sandy_Amazon
Dear Amazon Brand Registry Team,
I am writing on behalf of Stay Another Day, Ltd. regarding our Brand Registry application. We recently encountered an issue where our application is showing as "under review" when we attempt to reapply. We previously submitted an appeal and received a response, but we are now unable to edit our application or proceed with reapplying due to this status.
To clarify, we initially faced a mix-up between our seller account and brand registry application, as both were submitted separately. Our brand is officially registered under the trademark "Stay Another Day," and we have ensured that our information aligns with our USPTO registration.
However, we are now experiencing a technical block when trying to reapply, as the system indicates that our trademark is under review. We kindly request guidance on how to proceed. Please let us know if additional documentation is needed or if there is an alternative way to update our application.
Thank you for your time and support. We look forward to your response.
To contact us again about this issue, please access your case using the link shown below (Brand Registry account login required):
https://brandregistry.amazon.com/gp/case-dashboard/view-case.html?caseID=17361251571
Best regards,
Seller_Yr5fiOOlKsDNY
@Sandy_Amazon
Dear Amazon Brand Registry Team,
I am writing on behalf of Stay Another Day, Ltd. regarding our Brand Registry application. We recently encountered an issue where our application is showing as "under review" when we attempt to reapply. We previously submitted an appeal and received a response, but we are now unable to edit our application or proceed with reapplying due to this status.
To clarify, we initially faced a mix-up between our seller account and brand registry application, as both were submitted separately. Our brand is officially registered under the trademark "Stay Another Day," and we have ensured that our information aligns with our USPTO registration.
However, we are now experiencing a technical block when trying to reapply, as the system indicates that our trademark is under review. We kindly request guidance on how to proceed. Please let us know if additional documentation is needed or if there is an alternative way to update our application.
Thank you for your time and support. We look forward to your response.
To contact us again about this issue, please access your case using the link shown below (Brand Registry account login required):
https://brandregistry.amazon.com/gp/case-dashboard/view-case.html?caseID=17361251571
Best regards,
Seller_faQOqtScXV7Di
Hi! @Sandy_Amazon,
I'm hoping you can help me understand this more. On some of my products, I receive this message:
5665: Request approval for “Allen R. Shuffleboard Co., Inc.”
The brand name you have entered has not been approved by Amazon. Request approval here by submitting an application for “Allen R. Shuffleboard Co., Inc.” and Amazon will review it. Once approved, you will be able to use this brand name in your product listing.
Is this related to the "Brand Approvals" you mention or a different type of Amazon approval? We've been selling under this name for years and it only pops up on some of my inventory items (and these items are not new), so I'm very confused.
If it's related to the Brand Approval you are discussing, as the brand owner, how do I approve my own ability to update the product information on these items?
Thank you!
Seller_faQOqtScXV7Di
Hi! @Sandy_Amazon,
I'm hoping you can help me understand this more. On some of my products, I receive this message:
5665: Request approval for “Allen R. Shuffleboard Co., Inc.”
The brand name you have entered has not been approved by Amazon. Request approval here by submitting an application for “Allen R. Shuffleboard Co., Inc.” and Amazon will review it. Once approved, you will be able to use this brand name in your product listing.
Is this related to the "Brand Approvals" you mention or a different type of Amazon approval? We've been selling under this name for years and it only pops up on some of my inventory items (and these items are not new), so I'm very confused.
If it's related to the Brand Approval you are discussing, as the brand owner, how do I approve my own ability to update the product information on these items?
Thank you!
Seller_tvYcoLWWFxKdl
Dear Sandy,
Can you kindly help me figuring out why it keep saying my application is "ineligible", where i have done everything correctly? - i would be SUPER appreciated!
My case ID is 17323593191
I provided all the documents and the response is automated and always the same as below:
a) your account was engaging in conduct that violates Brand Registry’s policies, such as, but not limited to, invalid notice submissions through our notice submission channels or tampering with the catalog;
Does not apply
b) your application or account is related to other Amazon accounts or brands that have violated Amazon or Brand Registry’s policies,
Does not apply
c) you are associated with one or more selling accounts as a primary owner and all of them have failed seller verification,
Does not apply
d) inability to provide sufficient evidence of branding on products/packaging;
I provided it
e) you have a selling account that is de-activated, or
i re-activated(after the first time i applied for brand registry when it was deactivated, i didnt know), all stores status are "active"(green text)
f) your trademark application appears to be filed by a filing firm that may be violating US federal regulations and USPTO rules (explained below).
This one i am not sure, but he did receive registeration confirmation for another brand within the same time frame of my application. so i assme it should be ok
Seller_tvYcoLWWFxKdl
Dear Sandy,
Can you kindly help me figuring out why it keep saying my application is "ineligible", where i have done everything correctly? - i would be SUPER appreciated!
My case ID is 17323593191
I provided all the documents and the response is automated and always the same as below:
a) your account was engaging in conduct that violates Brand Registry’s policies, such as, but not limited to, invalid notice submissions through our notice submission channels or tampering with the catalog;
Does not apply
b) your application or account is related to other Amazon accounts or brands that have violated Amazon or Brand Registry’s policies,
Does not apply
c) you are associated with one or more selling accounts as a primary owner and all of them have failed seller verification,
Does not apply
d) inability to provide sufficient evidence of branding on products/packaging;
I provided it
e) you have a selling account that is de-activated, or
i re-activated(after the first time i applied for brand registry when it was deactivated, i didnt know), all stores status are "active"(green text)
f) your trademark application appears to be filed by a filing firm that may be violating US federal regulations and USPTO rules (explained below).
This one i am not sure, but he did receive registeration confirmation for another brand within the same time frame of my application. so i assme it should be ok
Seller_fAlxilGB3D1eu
Dear Sandy, Would you PLEASE help me? can you PLEASE look into my case?
I got an email from Amazon last night saying "Your appeal for Brand Registry enrollment application "LA SERNA NATURALS" has been rejected,...This decision was made since we could not verify the registered business name and business identifier".
Case number: 17343097581
But I have provided my Alaska Business License number as my business identifier. I just did a business License search on State of Alaska website, and my business license pops right up.
Maybe the problem is in my address. Up here in Alaska, we all have two addresses, physical and the mailing address. my business license as well as my USPTO show only the mailing address. But my drivers license shows only my physical address.
Please help me get my brand registered so I can start selling my hand-made products.
Thank you so very much,
Natalya
Seller_fAlxilGB3D1eu
Dear Sandy, Would you PLEASE help me? can you PLEASE look into my case?
I got an email from Amazon last night saying "Your appeal for Brand Registry enrollment application "LA SERNA NATURALS" has been rejected,...This decision was made since we could not verify the registered business name and business identifier".
Case number: 17343097581
But I have provided my Alaska Business License number as my business identifier. I just did a business License search on State of Alaska website, and my business license pops right up.
Maybe the problem is in my address. Up here in Alaska, we all have two addresses, physical and the mailing address. my business license as well as my USPTO show only the mailing address. But my drivers license shows only my physical address.
Please help me get my brand registered so I can start selling my hand-made products.
Thank you so very much,
Natalya
Seller_r9wMm8LrE5iKj
"LIMITED protection against intellectual property violations"
There, I fixed it.
Seller_r9wMm8LrE5iKj
"LIMITED protection against intellectual property violations"
There, I fixed it.
Seller_zWxQP5QLGf8Tm
I have a complex issue that I never get help with.
We started selling in 2016 as a manufacture "brand owner" named "DMSO" When brand registry rolled out, we were to say grandfathered in .. meaning our sponsor brand advertising, store front etc was never taken away.
We have since applied for a trademark under DMSOSTORE but was denied and now int he process of creating a log for the brand. So, we have some functions of brand parts.
The issue is, since 2016 other sellers use the brand "DMSO" when they do their listing get tied to our amazon store page, policy page, customer service info and we get calls from other brand customers.
When I contact seller support, they refer to Brand Registry. Since we are not technically a registered Brand for either "brand name" no one will address the issue. they just say "DMSO" is a generic brand, and many sellers can sell under it.
However, this becomes a waste of our time, and poor customer service to the buyer when another brand is associated with our Brand name and store front.
just feel bad for these customers who call us and we say sorry not our brand, your order # is not one of ours, we don't sell that item, but yes that seller is attached to our brand and phone number.
Any Insite how to address this would be great. I
Seller_zWxQP5QLGf8Tm
I have a complex issue that I never get help with.
We started selling in 2016 as a manufacture "brand owner" named "DMSO" When brand registry rolled out, we were to say grandfathered in .. meaning our sponsor brand advertising, store front etc was never taken away.
We have since applied for a trademark under DMSOSTORE but was denied and now int he process of creating a log for the brand. So, we have some functions of brand parts.
The issue is, since 2016 other sellers use the brand "DMSO" when they do their listing get tied to our amazon store page, policy page, customer service info and we get calls from other brand customers.
When I contact seller support, they refer to Brand Registry. Since we are not technically a registered Brand for either "brand name" no one will address the issue. they just say "DMSO" is a generic brand, and many sellers can sell under it.
However, this becomes a waste of our time, and poor customer service to the buyer when another brand is associated with our Brand name and store front.
just feel bad for these customers who call us and we say sorry not our brand, your order # is not one of ours, we don't sell that item, but yes that seller is attached to our brand and phone number.
Any Insite how to address this would be great. I
Seller_je04tHHzYyuNB
How do we set up our brand to have 'brand approval' We fight knock-offs continually. We are brand registered for years, but we can never lock down our brand and 'gate it'. piggybackers sometimes jump on and sell fakes under our listing. Please advise how we can add the brand approval needed to sell our products for our trademarked and patented product to protect against the non stop patent infringing knock-offs all over Amazon
Seller_je04tHHzYyuNB
How do we set up our brand to have 'brand approval' We fight knock-offs continually. We are brand registered for years, but we can never lock down our brand and 'gate it'. piggybackers sometimes jump on and sell fakes under our listing. Please advise how we can add the brand approval needed to sell our products for our trademarked and patented product to protect against the non stop patent infringing knock-offs all over Amazon
Seller_tzb0Adb4whsRu
Brand Registry doesn't protect brands anymore than Amazon protects the sellers.
Unfortunately, this is disturbing for most.
Seller_tzb0Adb4whsRu
Brand Registry doesn't protect brands anymore than Amazon protects the sellers.
Unfortunately, this is disturbing for most.
