The Account Health Rating score (AHR) is a holistic measure of your selling account’s adherence or compliance with Amazon’s policies. The score will often fluctuate due to several factors, but can be used as a way to see how the account is performing. When account health issues do take place, often it is due to an accumulation of listing violations.

The AHR score can be viewed from your Account Health page. It is located in center of the page directly above the listing violation box. Generally, the AHR score can be broken down into three distinct zones: Healthy, At Risk, and Deactivated. Each of these zones has its own “score range” and associated color code.

1. Green - An AHR score at 200 or higher is in the “Healthy” range and will appear in green coloring on your screen. While the score may fluctuate even if no listing violations are present, it will not fall below this number unless listing violations are incurred. The healthy range should be the goal for your account.
2. Yellow - When the score falls below 200, but remains above 100, this is considered “At Risk”. You will see this verbiage appear in yellow colored font with a banner stating “Your Account is At Risk of Deactivation”. If your account is in this “At Risk”, you will want to address any listing violations as soon as possible to avoid further drops in the AHR score if more violations appear.
3. Red - If your score falls below 100, this will appear in red colored font. Once you see this, your account is eligible for deactivation. If this happens, you will need to address any listing violations immediately. Once violations are successfully addressed and the score increases to above 100, the account will be eligible for reinstatement.

Score Impact

Listing violations can affect the AHR score differently. They fall into one of five categories of AHR impact:

1. Critical
2. High
3. Medium
4. Low
5. No impact

The exact value terms of the number of points per violation that are deducted from your score will vary, however, with critical violations, the score will likely be dropped all the way to zero. This will likely result in account deactivation until the critical issue is resolved.

In order to raise the score as quickly as possible, it is recommended to address the highest impacting violations first. When the violations first appear, any impact they have on your score is immediately deducted from the AHR. It should be noted that this is a one-time deduction. Once the affected listing violation has been successfully removed from the Account Health page, the points will be reinstated to the AHR score. You can find further information about listing violations and the associated appeal processes in the thread posted here:

• Common Violations found on the Account Health page

Changing score when no violations are present

Finally, the AHR score can still fluctuate even when no violations are present on the Account Health page. This is likely due to sales volume. The Account Health page measures listing activity on a rolling 180 period. For orders fulfilled within this period, you may see a raising or lowering of the AHR score as orders move into and out of the window.

You can find additional information regarding AHR in the help pages linked below:

• Account Health Rating: Frequently Asked Questions
• Policies included in Account Health Rating