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Target your B2B customers with enhanced product recommendations

by News_Amazon

We’ve relaunched the B2B product opportunities page to help you target your listings to B2B customers. You can now view product listing recommendations from a variety of insights, including customer purchasing trends, requests for new products and quantity discounts, and your selling history.

Also, you can find the following new features:

  • Improved user interface: We removed the Download report pop-up that blocked you from viewing your recommendations, redesigned the metrics display, added filter options, and enabled you to download reports of all recommendations at once.
  • Upgraded recommendations: We’ve used machine learning models to generate recommendations that are more relevant to your business.
  • New metrics: We’ve added a “Rank” metric to help you prioritize your personalized recommendations. The “B2B opportunity” metric compares the potential demand for the recommended selection with a similar selection. The “B2B featured offer price” metric is the average B2B featured offer price in the past month.

For more information, go to B2B product opportunities.

Tags: News and Announcements
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