Welcome to You Asked, We Did It, the section of the forums where we show you how your voice creates real change within Amazon.

It started with our Sellers…

Amazon sellers worldwide shared difficulties viewing and evaluating advertising campaigns through Amazon at a product level. In their own words:

“It would be nice to have something that allows us to see performance by ASIN across campaigns, like the Targeting view, since multiple campaigns are running for one ASIN.”

“We'd like to be able to extract campaign impressions, clicks, CTR data, etc. at an ASIN level and not just a campaign level. I'm aware that ASIN level data is available through the dashboard when we click into each campaign, then into the ad group (except for Sponsored Brands). But as we tend to have so many campaigns running each month, it would be beneficial if we could pull this ASIN level data in bulk and not have to rely on having to click into each ad group and campaign to retrieve it.”

“It would be great to easily see an overview of how many ASINs were sold per campaign (promoted+brand halo) similarly to the DSP dashboard. Downloading reports is too much effort for us. We would at least like to see the amount of purchased ASINs in addition to the amount of orders.”

Amazon caught wind and started to research..

ASINs (products) are the building block of every advertising campaign. Almost all sellers and vendors want to increase sales and profits from their ASINs. Prior to this launch, self-service, endemic advertisers had two main pain points that stopped them from focusing on optimizing the ASIN performance component of their campaigns:

1. The ASIN management on Campaign Manager was difficult and time consuming to navigate;
2. Advertisers didn’t know which ASINs would perform best with ads or how to improve the conversion of existing ASINs.

To navigate to an ASIN, sellers and vendors had to go through numerous steps including visiting all-campaigns page, clicking on a campaign and then an ad group, and identifying the ASINs of interest. Often an ASIN is included in multiple campaigns and ad groups, and advertisers had to repeat all these steps in order to manage a single ASIN. With hundreds of advertised products across hundreds of ad groups, it was difficult and time consuming to manage ASINs.

Amazon conducted interviews with advertisers to fully understand these pain points, and began iterating on product updates to provide our sellers with this functionality.

What were the results?

Based on thousands of seller comments and ongoing surveys and interviews with sellers, Amazon launched the Products Page View within the Campaign Manager tool to allow quick access and easily understandable data specific to individual ASINs. Now advertisers have ASIN specific data at their fingertips, and can adjust campaigns to maximize specific ASINs that may be involved in several different campaigns.

So far, advertisers have found the change extremely useful:

“Absolutely loving this Advertising Products Update. It basically gives you breakdown of every single SKU, how much you've spent and how much you're getting back… it will save time that we spend in excel sheets putting SP,SD together for individual ASINs. Love it.”

“I’m loving this new Products view in the Campaign Manager. We’ve been asking and waiting for this for YEARS. So this is a HUGE release. Please thank your team, developers, and company (LOL) for this release!”

We couldn’t do it without you.

Your participation in forums, poignant questions, and concerns help inform our teams to make updates like this. We appreciate all of your feedback and thoughts and will continue to provide updates on additional changes made due to feedback from sellers like you.

What does it look like?

The old Campaign Manager view required several steps to achieve a granular view of ASIN specific performance in ad campaigns.

(Note the images below were intentionally blurred for confidentiality of advertising data.)

Step 1: Find Campaign

Step 2: Find Ad Group

Step 3: Find ASIN under Ad Groups

Now, with Products page, advertisers can quickly and easily find this data on its own designated page and pivot campaigns accordingly:

Note, this launch is currently only available in US, MX, and CA marketplaces. Advertisers can only view Advertised ASINs on SP or SD (not available for SB). Advertisers can search ASIN on the search bar within Products Page.

Did you know…

Advertisers who applied at least one product detail page improvement recommendation saw a +29% increase in sales after one week, on average, when advertising with sponsored ads*?

*Amazon internal data, WW, 07/01/2022 to 12/31/2022. This is based on past data and does not guarantee future performance.

Advertisers can view personalized recommendation by ASIN level on the “Recommendations” column that provides product listing optimization tips to show what might be missing in your ASIN product detail page. You will be redirected to Seller Central inventory page to start editing your ASINs.

Now let’s hear from you!

Have you used the new Products view yet? If so, what is your favorite feature? What do you want to see added to this page? What metrics do you find most useful in evaluating and optimizing your campaigns? Does this page make it easier to create and add to existing campaigns?

We look forward to your feedback!