We're excited to announce the launch of the Amazon Brand Registry Impact Dashboard!

Located conveniently within the Brand Registry Portal, it provides insights into how Amazon uses the information you share to help protect your brand and customers. 

The Impact Dashboard provides a snapshot of the proactive protections associated with the brands registered under your account and access to key data points, such as:

1. Number of brands registered and protected
2. Volume of infringing ASINs removed
3. Volume of invalid new ASINs or invalid modifications of existing ASINs prevented

You can also view trends and filter the impact data by store, brand, or category for even more clarity on how Amazon protects your intellectual property and listings for ASINs related to your branded products.

In addition to the launch of the Impact Dashboard, Brand Registry now features new and improved homepage experience. Depending on your user role, the new design provides* an overview of vital brand and infringement notification information and information at-a-glance.

1. Quickly review data about your account
2. Get up-to-date on important notifications
3. Easily navigate to the other features and tools within Brand Registry

Log in to Brand Registry to explore the updates.

Not yet enrolled in Brand Registry?

If you a brand owner with a pending or registered trademark for your brand, you can enroll in Brand Registry to get access to tools available exclusively to brand owners. Enroll today!

* Depending on your user role, your Brand Registry homepage experience may look different.