I’m a brand-registered seller and created the ASIN in question myself. Someone else is now listing a completely different product under my branded ASIN — not just a variation, but a different size, shape, lower quality, and missing the branded cards that are an integral part of the listing.

I submitted a detailed complaint through Brand Registry, including a test purchase, photos, and full documentation — and got a response saying no violation was found. I’ve tried Seller Support too. Same result: nothing.

Meanwhile:

My genuine product is getting poor feedback

Sales have dropped, because the hijacker's knockoff is cheaper

I have no control over my own branded listing

Honestly, this might be the straw that breaks the camel’s back in terms of staying on Amazon. What’s the point of Brand Registry if it doesn’t protect your listings or your reputation — even when you do everything by the book?

I would truly appreciate if someone from Amazon could step in and help resolve this. If there’s another process I need to follow, I’m more than happy to do it — but right now, it feels like I’m shouting into the void.