We have been a seller on Amazon UK, EU and USA since 2015. Our primary selling products are private label. Since a year we additionally started selling major branded products that we buy from genuine and legitimate suppliers and sell them on amazon.com

Few months back (July 2024) we got a complaint under Account health violation about the authenticity for one of the Maybelline products that we were selling. We had submitted all the requested documents and supplier invoices with supplier contact details. We then had a response from amazon under performance notification (On 4th August 2024) that we can continue to sell this item on the Amazon platform, however the violation remained in our account health with message on August 8th that ""We received your submission but do not have sufficient information to reactivate your listings."" , so we then called them and explained the situation on which amazon representative (Seller Support) informed us that due to the internal issues, the violation is still there in the account health, and they rest assured it will be removed, so we waited.

After that they made Maybelline restricted under our account as well so deleted all Maybelline ASIN from our inventory as well.

We did open the case for being available of violations under account and again we had tried to remove the violation on 15th October 2024 however, we received same message on Account health that ""We received your submission but do not have sufficient information to reactivate your listings"" on October 24th 2024.

After that on October 31st, we got a performance notification saying our account has been deactivated due to authenticity complaints for the same item, which we anyway stopped selling, and it wasn’t even there on our inventory even though they first approved the invoice and mention on performance notification after further review of your account, we have decided that you may continue to offer the below items on Amazon.com. We apologize for any inconvenience this has caused. No action is required from you at this time.

Our account health ratting is 1000/1000 AHR with good feedback and the rating. We had submitted again all the documents in our appeal in order to re active the account however, we can see it is still in progress since 6th November 2024 and hasn't received any update.

Can anybody help us or guide us on this since we are really worried about the current situation.

We have a registered company in UK and we started doing our business at Amazon UK.

But unfortunately, someone from the accounts department accidentally created Amazon USA account. It was unseen and got deactivated after a while due to payment issue.

Later this deactivation affected our Amazon UK account also. Now our Amazon UK account is deactivated.

I have tried to provide all the necessary information to turn on the Amazon USA account, but no joy.

Is there anyone who can help here?

Hi All,

My Amazon UK Seller Central account has been deactivated. I have provided the necessary information to the Amazon Health Performance team, but the issue remains unresolved.

Here’s a brief overview of the situation:

a) I created my Amazon UK Seller Central account in September 2023, passed all validation checks, and began trading without any issues.

b) In March 2024, my UK seller account was deactivated due to alleged fraudulent transactions linked to another account. Upon investigation, I discovered that a USA seller account had been created without my knowledge. This account was deactivated because I hadn’t completed the verification process, as I was unaware of its existence.

Currently, I need to reactivate the USA seller account to proceed with reactivating my UK account. Amazon has requested the following documents:

1. Bank charge card statement - provided

2. Company registration certificate/license - provided

3. Utility bill (gas, internet, water) for my company address - this is an issue since my company address is a forwarding address rented from another company. They won't provide a utility bill but can issue an official letter confirming that I rent the address.

I have communicated these details to the Amazon Health Performance team, but I am not receiving any assistance.

Does anyone know how to escalate this matter to higher authorities at Amazon? My inventory, worth a significant amount, is currently suspended. It seems like my responses to Amazon are being handled by an AI system instead of a human.

Any suggestions on how to resolve this would be greatly appreciated.

Thank you.