Why is Amazon selling my product??
i have a private label product and Amazon just popped up as a second seller on my listing. I haven't sold to Amazon or authorized Amazon to sell my private label brand. Why is this happening?!
15 replies
Seller_7LrAV0m5llaI7
Probably a lost FBA return or FBA inventory missing that they reimbursed you for.
Seller_7LrAV0m5llaI7
Because you sold them your inventory when they reimbursed you and they can do whatever they want with inventory they own that they purchased from you.
Seller_7LrAV0m5llaI7
If the inventory is comingled with a UPC/EAN barcode or a B00******* ASIN FNSKU, instead of using a X01******** OR X02******** Amazon FNSKU Barcode, there is no way to identify the seller of inventory that was once deemed lost in the warehouse, and now found. There could be multiple seller's comingled inventory that was lost/damaged for a single comingled item.
It's not "it's like when" it at all.
Until the seller provides proof of authenticity via a valid supply chain, and then the listing comes back up.
Amazon has a valid supply chain, they bought it from you. The brand owner. This scenario only comes into play when a brand owner with a trademark does a test buy, and is able to prove the item is counterfeit and then files an infringement claim.
By saying Amazon's supply chain isn't valid, you are accusing yourself of selling counterfeit inventory. Be careful how you proceed.
Seller_7LrAV0m5llaI7
The only way that Amazon can infringe on your "copyright" and "trademark" is if they are selling counterfeit products.
If they are selling YOUR BRANDED and YOUR TRADEMARKED product, it is not a copy, and not in violation of trademark and copyright policy.
It is not illegal in Canada for someone to sell a non-counterfeit product as long as the brand and trademark matches up.
so, do your FNSKU's start with B00******** or X01*********? you did not answer the question above.
Be very careful how you proceed. By reporting Amazon as infringement, sellers have had their own listings removed in the past, because, once again, Amazon has lawfully acquired their inventory from you, and if you tell them it's counterfeit, they are going to give you a violation too, as you sold them counterfeit inventory in their eyes.
Seller_7LrAV0m5llaI7
No, it legally belongs to Amazon. You took a reimbursement payment for the inventory. They paid for it. It legally belongs to them. Check your business solutions agreement contract you signed with Amazon when you became an Amazon seller. It is in your CONTRACT with Amazon.
Again, I'm asking, does your AMAZON FNSKU start with a B (or you use UPC/EAN code) or an X. If it starts with "B" is just the ASIN, or you use the UPC/EAN code, and amazon can not reimburse, because it's "comingled". If you've labeled your inventory with an "X", then that inventory is noted as belong to you, and is eligible for reimbursement.
Perhaps you should start at Amazon seller university, it might start to make sense. The link is here: sell.amazon.ca/learn
Familiarize yourself with all of Amazon's rules and selling policies.
Seller_GqNn7YVGap0uY
Amazon can do whatever they want they don't care about Seller's anymore. Look after yourself because Amazon won't look after you.
Seller_5wa3H6oQIsRfp
I understand your concern about Amazon appearing as a seller on your private label listing, but there may be a reasonable explanation for this. Amazon, as a marketplace, sources products through a variety of channels, including third-party distributors, authorized resellers, and liquidation sales. If your product is now being sold by Amazon, it’s possible that inventory reached them through one of these legitimate avenues.
Here are a few reasons this might be happening:
Distributor Sales – If any of your inventory was sold to a distributor, wholesaler, or retailer, it’s possible they resold it to Amazon. Amazon has direct relationships with many suppliers and may have acquired your product through normal sourcing channels.
Customer Returns or Liquidations – In some cases, returned inventory can be resold by Amazon if it was part of a liquidation or wholesale lot. If Amazon obtained your product through this route, they are legally allowed to sell it.
Genuine Demand for Your Product – Amazon's marketplace operates on a competitive basis. If a product is in high demand, Amazon may take steps to ensure availability to customers, whether through direct sourcing or through its third-party seller network.
Catalog Association – Occasionally, Amazon may mistakenly list itself on an ASIN due to a catalog error, which can be resolved by opening a case with Seller Support.
What You Can Do:
Verify Your Distribution Channels – If any third parties handle your inventory, ensure they are not reselling to Amazon.
Enroll in Amazon Brand Registry – If you haven’t already, this program gives you greater control over your listings and intellectual property.
Contact Amazon Seller Support – If you believe there is an error, you can request more information on how the inventory was sourced.
While I understand the frustration of seeing Amazon on your listing unexpectedly, they likely acquired the product through a legitimate supply chain. If you want to prevent this in the future, reviewing your distribution policies and limiting access to your inventory may help.
Let me know if you need help navigating the Seller Support process!
Best,
Seller_xJx7vH6fvZFD9
First thing you should do is check with your supplier. If they haven't sold any products of your private label to Amazon (they really shouldn't anyway), then it's most definitely related to reimbursements.
When Amazon loses your inventory, they might decide to reimburse a certain amount to you. This situation happens when previously lost inventory is found after they have reimbursed you already.
I understand you would rather have your products back in stock and have Amazon reverse the reimbursement but unfortunately that is not how Amazon proceeds. I believe this is written in the policies when you start selling on Amazon. I am not saying that is the best way or even fair for sellers, I am simply providing you with objective information so you can understand that this is a common situation and also it is stated in the policies. So there is not much to do.
However, you are right, it will soon be completely unfair (or even worse depending on your views) because recently Amazon has changed its reimbursement policies. They used to reimburse you (Sales price - referral fee - FBA fee) and starting March 31th, they will reimburse you the ''manufacturing cost'' excluding duties, shipping, labeling cost and other applicable charges to get your products to FBA.
So in this situation, with the new update coming March 31th, 2025, you are absolutely right they should reverse this reimbursement and get your products back in stock, because you lose the sale and they now refuse to reimburse the equivalent. Since they suddently decided to not reimburse shipping to FBA / custom fees / other charges anymore, as part of the FBA reimbursement for lost products, they should have the obligation to put your inventory back to your account, given that its ever found.
