Analyze return trends in Product Opportunity Explorer

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Analyze return trends in Product Opportunity Explorer

The new Returns tab in the Product Opportunity Explorer helps you understand the top reasons for product returns so you can proactively address customer concerns, prioritize product improvements, and drive better results for your business.

When you analyze insights in the Returns tab, you can understand return trends to identify potential design flaws or seasonal factors that affect your products. This helps you implement necessary design changes or product range adjustments to reduce returns and enhance customer satisfaction.

Here’s how it works in Seller Central:

  1. Select Growth from the main menu.
  2. Go to the Product Opportunity Explorer.
  3. Click View Niche Details for your product.
  4. Choose the Returns tab at the bottom of the page to see your insights.

To get started, go to the Product Opportunity Explorer.

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Seller_r9wMm8LrE5iKj
In reply to: News_Amazon's post

Choosing the best Niche (Stacking Chairs) for which the following might apply: "Click View Niche Details for your product" -- from the page you link to says this:

"SORRY - The Niche that you are looking for has been updated to a new niche name."

This is an EXAMPLE Niche and you haven't bothered to check that it functions (or else you're generating the page dynamically and showing Niches that have nothing to do with my account, which is broken in a different way).

If I'm going to be your Q/A department, where can I send the bill? Can you at least vaguely test your steaming pile of bits before dumping them on us?

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