Discover critical insights with Customer Review Insights tool, and boost your product launches by identifying key features customers love.

What is Customer Review Insights (CRI)?

Customer Review Insights is a tool available within Seller Central that provides valuable insights into customer feedback and reviews, helps seller partners launch highly-rated products by understanding customer preferences and needs, and ultimately improves product ratings, sales and customer satisfaction.

What are the features or insights available?

Positive and Negative review snippets: CRI displays positive and negative review snippets that shows which features customers like and dislike, as well as feature gaps in a product.

Impact of Product Aspect on Rating: You can find how each feature impacts overall product rating. This can help you understand and quantify the factor by which a feature affected the star rating positively or negatively.

Benchmarking and Improvement Opportunities: CRI enables sellers to benchmark their products against ASINs, identify improvement opportunities, and enhance product features based on customer feedback.

What are the Brand benefits?

With this tool, brands no longer need to struggle to obtain accurate and comprehensive data. They can now avoid the need for expensive tools or spending hours manually reviewing customer feedback to gain a deep understanding of customer preferences. The Customer Review Insights tool simplifies the process by providing brands with valuable and actionable insights directly.

How to access Customer Review Insights (CRI):

Customer Review Insights dashboard:

Start exploring the power of Customer Review Insights today and improve your product ratings.

To learn more, be sure to check out our follow-up post Customer Review Insights demo.