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Why the views of a listing dropped significantly
hi,
The sales for one of our listings dropped recently.
We checked the report and noticed that the views for the listing dropped significantly.
Could anyone help us understand possible reasons?
Thanks!
1 reply
Rose_Amazon
Hi @NBGrow,
Thanks for the post.
You may want to look into optimization to increase your listing views. Optimization is re-allocating budget away from keywords that are no longer performing and moving it to higher performing keywords. It could also mean removing some keywords all together and researching new ones.
It really just depends on your product, but we always recommend taking some kind of optimization action every couple of weeks to ensure your campaigns are staying relevant.
Including a quick read on Ads Academy: Tips & tricks for Sponsored Product ads and keyword optimization.
Best regards,
Rose_Amazon
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