[Now Closed] Ask Amazon - GET ANSWERS on Brand Registry’s Trademark and Roles on February 27th
Welcome to our Ask Amazon Q&A with the Amazon Brand Registry team, focusing on your questions about Brand Registry’s Trademark and Roles.
_____________________________________________________
⚡️ What You Need to Know:
The Brand Registry partner team will answer all your questions posted in this event thread on Thursday, February 27th from 8 am - 5 pm PST.
_____________________________________________________
🔍 Key Details:
During this Ask Amazon session, ask your questions about Amazon's Brand Registry Trademark questions and Brand Registry roles, such as...
- What Trademark types are eligible for Brand Registry?
- How to add additional Trademarks to your brand in Brand Registry?
- What does it mean to be a Intellectual Property owner?
- Which roles will give you access to certain tools/programs within Brand Registry....and more!
This opportunity is great for sellers looking to register their brand or already registered through Amazon Brand Registry. For more information, please go to the Amazon Brand Registry help page.
_____________________________________________________
💡 Submit questions below!
Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
[Now Closed] Ask Amazon - GET ANSWERS on Brand Registry’s Trademark and Roles on February 27th
Welcome to our Ask Amazon Q&A with the Amazon Brand Registry team, focusing on your questions about Brand Registry’s Trademark and Roles.
_____________________________________________________
⚡️ What You Need to Know:
The Brand Registry partner team will answer all your questions posted in this event thread on Thursday, February 27th from 8 am - 5 pm PST.
_____________________________________________________
🔍 Key Details:
During this Ask Amazon session, ask your questions about Amazon's Brand Registry Trademark questions and Brand Registry roles, such as...
- What Trademark types are eligible for Brand Registry?
- How to add additional Trademarks to your brand in Brand Registry?
- What does it mean to be a Intellectual Property owner?
- Which roles will give you access to certain tools/programs within Brand Registry....and more!
This opportunity is great for sellers looking to register their brand or already registered through Amazon Brand Registry. For more information, please go to the Amazon Brand Registry help page.
_____________________________________________________
💡 Submit questions below!
Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
118 replies
Seller_DWeGALaYFp5TB
Can the additional trademarks added to our brand in the Brand Registry be recognized under the main trademark? For example, if the first trademark added was the brand name, can the subsequent trademarks for each product name also be recognized under the main trademark? If not, how does Amazon recognize if a product name trademark is owned by the brand and avoid getting flagged for trademark misuse?
Seller_8FcaQP9ocx29D
If the U.S. trademark associated with my brand is removed, but my brand still has trademarks in the UK and the EU, can my products on the U.S. site continue to use this brand?
Seller_EW3v0OzwnMKTM
Hello @Jameson_Amazon!
Happy to see this post, I hope that I am not too late. Please see below some background information and our question to to the Brand Registry team.
Managing Listings Across Marketplaces
We have been facing an issue with listing management under our global account, where each marketplace has its own Token ID. When we create or modify a listing in one marketplace, only that specific Token ID retains modification rights for that ASIN. If we need to update the ASIN in another marketplace, we are blocked from making changes unless we go through Amazon support.
The problem:
- Amazon informs us that another account is the “winning contributor,” even though the issue is on a different marketplace.
- We receive messages stating that the update request is being sent to the brand owner, who is under no obligation to approve the change—even though we are the brand owner.
- This leads to unnecessary delays, wasted time opening support cases, and loss of control over our own listings.
Proposed solutions:
- Global Brand Owner Role: A single Primary Index Merchant Token ID that allows modification rights across all marketplaces for global accounts
- Cross-Marketplace Editing Permissions: A brand-level role in Amazon’s interface that grants modification rights to brand owners regardless of the marketplace.
Our question to Amazon:
How does Amazon plan to address this issue so that brand owners can efficiently manage their listings across all marketplaces without dependency on support?
This is critical for maintaining brand consistency and avoiding workflow disruptions. Thank you for your time, and we look forward to your response.
Jim_Amazon
Hi there @Seller_EW3v0OzwnMKTM
Thank you for the background and clearly articulating your issue! Below is what the Brand Registry team said in response to your question:
"We're making strides towards your ideal solution, with Global registration now a feature, but your proposed "Global Brand Owner Role" is a great suggestion which we will surface to appropriate teams!
In the meantime, to ensure that you will have the highest authority over your brand's ASINs in all stores, we recommend identifying and adding all of your merchant tokens used worldwide to your Brand Registry account and assigning the appropriate Selling Role. This way, regardless of which account you may be logged in, you will be recognized as a user on your brand. For more information about Selling Roles and how to self-assign, you can take a look at our guide HERE!"
-Jim
Seller_LfPeSDCCcoemb
As a seller. Are we held responsible for trademark infringement on listings if:
1. We did not create the listing.
2. We are not brand registered and not supplying content.
Seller_eoHRNZJQqEwj3
when are you goinbg to take care of reports i made 3 days ago people are on my listings that shoulnt be
Seller_faQOqtScXV7Di
We have two trademarks with very similar names. Amazon seems to have rejected one of them as "too similar to another existing trademark," but we do own both and they are properly registered with the USTPO. Is there a way to speak to someone in Brand Registry who can walk me through how to properly ensure our Brand Registry is set up correctly? My cases keep getting closed without any actual resolution to my issues.
Seller_YgSUAzwIbq1zp
We have multiple listings that were created before we were brand-registered. As a result, the brand associated with the listing is a truncated version of our whole brand name. For example, if our brand registry name is "Amazing Products USA" but the listings were originally created under the brand name "Amazing Products", when we attempt to update the listings, we are getting an error that says our brand names do not match. Since we used the actual UPC of the product for one of the listings, we don't have a great option for making new listings without purchasing new UPCs, but we also have not been able to get the brand name updated to match our brand registry. In this scenario, what is the proper way to either have our existing listings updated or create new listings without having to purchase new UPCs for every listing?
Seller_Wq59fVMj0YIdF
I am thinking about the brand registry but whats the advantage do i have by doing this ? except A+ content
As i constantly seeing the people complaining about the un-authorized sellers on their listing, what are the extra steps that i can take to prevent that from happening ?
Thanks
[Now Closed] Ask Amazon - GET ANSWERS on Brand Registry’s Trademark and Roles on February 27th
Welcome to our Ask Amazon Q&A with the Amazon Brand Registry team, focusing on your questions about Brand Registry’s Trademark and Roles.
_____________________________________________________
⚡️ What You Need to Know:
The Brand Registry partner team will answer all your questions posted in this event thread on Thursday, February 27th from 8 am - 5 pm PST.
_____________________________________________________
🔍 Key Details:
During this Ask Amazon session, ask your questions about Amazon's Brand Registry Trademark questions and Brand Registry roles, such as...
- What Trademark types are eligible for Brand Registry?
- How to add additional Trademarks to your brand in Brand Registry?
- What does it mean to be a Intellectual Property owner?
- Which roles will give you access to certain tools/programs within Brand Registry....and more!
This opportunity is great for sellers looking to register their brand or already registered through Amazon Brand Registry. For more information, please go to the Amazon Brand Registry help page.
_____________________________________________________
💡 Submit questions below!
Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
[Now Closed] Ask Amazon - GET ANSWERS on Brand Registry’s Trademark and Roles on February 27th
Welcome to our Ask Amazon Q&A with the Amazon Brand Registry team, focusing on your questions about Brand Registry’s Trademark and Roles.
_____________________________________________________
⚡️ What You Need to Know:
The Brand Registry partner team will answer all your questions posted in this event thread on Thursday, February 27th from 8 am - 5 pm PST.
_____________________________________________________
🔍 Key Details:
During this Ask Amazon session, ask your questions about Amazon's Brand Registry Trademark questions and Brand Registry roles, such as...
- What Trademark types are eligible for Brand Registry?
- How to add additional Trademarks to your brand in Brand Registry?
- What does it mean to be a Intellectual Property owner?
- Which roles will give you access to certain tools/programs within Brand Registry....and more!
This opportunity is great for sellers looking to register their brand or already registered through Amazon Brand Registry. For more information, please go to the Amazon Brand Registry help page.
_____________________________________________________
💡 Submit questions below!
Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
[Now Closed] Ask Amazon - GET ANSWERS on Brand Registry’s Trademark and Roles on February 27th
Welcome to our Ask Amazon Q&A with the Amazon Brand Registry team, focusing on your questions about Brand Registry’s Trademark and Roles.
_____________________________________________________
⚡️ What You Need to Know:
The Brand Registry partner team will answer all your questions posted in this event thread on Thursday, February 27th from 8 am - 5 pm PST.
_____________________________________________________
🔍 Key Details:
During this Ask Amazon session, ask your questions about Amazon's Brand Registry Trademark questions and Brand Registry roles, such as...
- What Trademark types are eligible for Brand Registry?
- How to add additional Trademarks to your brand in Brand Registry?
- What does it mean to be a Intellectual Property owner?
- Which roles will give you access to certain tools/programs within Brand Registry....and more!
This opportunity is great for sellers looking to register their brand or already registered through Amazon Brand Registry. For more information, please go to the Amazon Brand Registry help page.
_____________________________________________________
💡 Submit questions below!
Post all your questions below! Our partner team will be reviewing the questions that come in throughout the day (as well as those submitted in advance), and we’ll do our best to respond as soon as possible during the day of the event.
_____________________________________________________
Note: We cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
118 replies
118 replies
Seller_DWeGALaYFp5TB
Can the additional trademarks added to our brand in the Brand Registry be recognized under the main trademark? For example, if the first trademark added was the brand name, can the subsequent trademarks for each product name also be recognized under the main trademark? If not, how does Amazon recognize if a product name trademark is owned by the brand and avoid getting flagged for trademark misuse?
Seller_8FcaQP9ocx29D
If the U.S. trademark associated with my brand is removed, but my brand still has trademarks in the UK and the EU, can my products on the U.S. site continue to use this brand?
Seller_EW3v0OzwnMKTM
Hello @Jameson_Amazon!
Happy to see this post, I hope that I am not too late. Please see below some background information and our question to to the Brand Registry team.
Managing Listings Across Marketplaces
We have been facing an issue with listing management under our global account, where each marketplace has its own Token ID. When we create or modify a listing in one marketplace, only that specific Token ID retains modification rights for that ASIN. If we need to update the ASIN in another marketplace, we are blocked from making changes unless we go through Amazon support.
The problem:
- Amazon informs us that another account is the “winning contributor,” even though the issue is on a different marketplace.
- We receive messages stating that the update request is being sent to the brand owner, who is under no obligation to approve the change—even though we are the brand owner.
- This leads to unnecessary delays, wasted time opening support cases, and loss of control over our own listings.
Proposed solutions:
- Global Brand Owner Role: A single Primary Index Merchant Token ID that allows modification rights across all marketplaces for global accounts
- Cross-Marketplace Editing Permissions: A brand-level role in Amazon’s interface that grants modification rights to brand owners regardless of the marketplace.
Our question to Amazon:
How does Amazon plan to address this issue so that brand owners can efficiently manage their listings across all marketplaces without dependency on support?
This is critical for maintaining brand consistency and avoiding workflow disruptions. Thank you for your time, and we look forward to your response.
Jim_Amazon
Hi there @Seller_EW3v0OzwnMKTM
Thank you for the background and clearly articulating your issue! Below is what the Brand Registry team said in response to your question:
"We're making strides towards your ideal solution, with Global registration now a feature, but your proposed "Global Brand Owner Role" is a great suggestion which we will surface to appropriate teams!
In the meantime, to ensure that you will have the highest authority over your brand's ASINs in all stores, we recommend identifying and adding all of your merchant tokens used worldwide to your Brand Registry account and assigning the appropriate Selling Role. This way, regardless of which account you may be logged in, you will be recognized as a user on your brand. For more information about Selling Roles and how to self-assign, you can take a look at our guide HERE!"
-Jim
Seller_LfPeSDCCcoemb
As a seller. Are we held responsible for trademark infringement on listings if:
1. We did not create the listing.
2. We are not brand registered and not supplying content.
Seller_eoHRNZJQqEwj3
when are you goinbg to take care of reports i made 3 days ago people are on my listings that shoulnt be
Seller_faQOqtScXV7Di
We have two trademarks with very similar names. Amazon seems to have rejected one of them as "too similar to another existing trademark," but we do own both and they are properly registered with the USTPO. Is there a way to speak to someone in Brand Registry who can walk me through how to properly ensure our Brand Registry is set up correctly? My cases keep getting closed without any actual resolution to my issues.
Seller_YgSUAzwIbq1zp
We have multiple listings that were created before we were brand-registered. As a result, the brand associated with the listing is a truncated version of our whole brand name. For example, if our brand registry name is "Amazing Products USA" but the listings were originally created under the brand name "Amazing Products", when we attempt to update the listings, we are getting an error that says our brand names do not match. Since we used the actual UPC of the product for one of the listings, we don't have a great option for making new listings without purchasing new UPCs, but we also have not been able to get the brand name updated to match our brand registry. In this scenario, what is the proper way to either have our existing listings updated or create new listings without having to purchase new UPCs for every listing?
Seller_Wq59fVMj0YIdF
I am thinking about the brand registry but whats the advantage do i have by doing this ? except A+ content
As i constantly seeing the people complaining about the un-authorized sellers on their listing, what are the extra steps that i can take to prevent that from happening ?
Thanks
Seller_DWeGALaYFp5TB
Can the additional trademarks added to our brand in the Brand Registry be recognized under the main trademark? For example, if the first trademark added was the brand name, can the subsequent trademarks for each product name also be recognized under the main trademark? If not, how does Amazon recognize if a product name trademark is owned by the brand and avoid getting flagged for trademark misuse?
Seller_DWeGALaYFp5TB
Can the additional trademarks added to our brand in the Brand Registry be recognized under the main trademark? For example, if the first trademark added was the brand name, can the subsequent trademarks for each product name also be recognized under the main trademark? If not, how does Amazon recognize if a product name trademark is owned by the brand and avoid getting flagged for trademark misuse?
Seller_8FcaQP9ocx29D
If the U.S. trademark associated with my brand is removed, but my brand still has trademarks in the UK and the EU, can my products on the U.S. site continue to use this brand?
Seller_8FcaQP9ocx29D
If the U.S. trademark associated with my brand is removed, but my brand still has trademarks in the UK and the EU, can my products on the U.S. site continue to use this brand?
Seller_EW3v0OzwnMKTM
Hello @Jameson_Amazon!
Happy to see this post, I hope that I am not too late. Please see below some background information and our question to to the Brand Registry team.
Managing Listings Across Marketplaces
We have been facing an issue with listing management under our global account, where each marketplace has its own Token ID. When we create or modify a listing in one marketplace, only that specific Token ID retains modification rights for that ASIN. If we need to update the ASIN in another marketplace, we are blocked from making changes unless we go through Amazon support.
The problem:
- Amazon informs us that another account is the “winning contributor,” even though the issue is on a different marketplace.
- We receive messages stating that the update request is being sent to the brand owner, who is under no obligation to approve the change—even though we are the brand owner.
- This leads to unnecessary delays, wasted time opening support cases, and loss of control over our own listings.
Proposed solutions:
- Global Brand Owner Role: A single Primary Index Merchant Token ID that allows modification rights across all marketplaces for global accounts
- Cross-Marketplace Editing Permissions: A brand-level role in Amazon’s interface that grants modification rights to brand owners regardless of the marketplace.
Our question to Amazon:
How does Amazon plan to address this issue so that brand owners can efficiently manage their listings across all marketplaces without dependency on support?
This is critical for maintaining brand consistency and avoiding workflow disruptions. Thank you for your time, and we look forward to your response.
Seller_EW3v0OzwnMKTM
Hello @Jameson_Amazon!
Happy to see this post, I hope that I am not too late. Please see below some background information and our question to to the Brand Registry team.
Managing Listings Across Marketplaces
We have been facing an issue with listing management under our global account, where each marketplace has its own Token ID. When we create or modify a listing in one marketplace, only that specific Token ID retains modification rights for that ASIN. If we need to update the ASIN in another marketplace, we are blocked from making changes unless we go through Amazon support.
The problem:
- Amazon informs us that another account is the “winning contributor,” even though the issue is on a different marketplace.
- We receive messages stating that the update request is being sent to the brand owner, who is under no obligation to approve the change—even though we are the brand owner.
- This leads to unnecessary delays, wasted time opening support cases, and loss of control over our own listings.
Proposed solutions:
- Global Brand Owner Role: A single Primary Index Merchant Token ID that allows modification rights across all marketplaces for global accounts
- Cross-Marketplace Editing Permissions: A brand-level role in Amazon’s interface that grants modification rights to brand owners regardless of the marketplace.
Our question to Amazon:
How does Amazon plan to address this issue so that brand owners can efficiently manage their listings across all marketplaces without dependency on support?
This is critical for maintaining brand consistency and avoiding workflow disruptions. Thank you for your time, and we look forward to your response.
Jim_Amazon
Hi there @Seller_EW3v0OzwnMKTM
Thank you for the background and clearly articulating your issue! Below is what the Brand Registry team said in response to your question:
"We're making strides towards your ideal solution, with Global registration now a feature, but your proposed "Global Brand Owner Role" is a great suggestion which we will surface to appropriate teams!
In the meantime, to ensure that you will have the highest authority over your brand's ASINs in all stores, we recommend identifying and adding all of your merchant tokens used worldwide to your Brand Registry account and assigning the appropriate Selling Role. This way, regardless of which account you may be logged in, you will be recognized as a user on your brand. For more information about Selling Roles and how to self-assign, you can take a look at our guide HERE!"
-Jim
Jim_Amazon
Hi there @Seller_EW3v0OzwnMKTM
Thank you for the background and clearly articulating your issue! Below is what the Brand Registry team said in response to your question:
"We're making strides towards your ideal solution, with Global registration now a feature, but your proposed "Global Brand Owner Role" is a great suggestion which we will surface to appropriate teams!
In the meantime, to ensure that you will have the highest authority over your brand's ASINs in all stores, we recommend identifying and adding all of your merchant tokens used worldwide to your Brand Registry account and assigning the appropriate Selling Role. This way, regardless of which account you may be logged in, you will be recognized as a user on your brand. For more information about Selling Roles and how to self-assign, you can take a look at our guide HERE!"
-Jim
Seller_LfPeSDCCcoemb
As a seller. Are we held responsible for trademark infringement on listings if:
1. We did not create the listing.
2. We are not brand registered and not supplying content.
Seller_LfPeSDCCcoemb
As a seller. Are we held responsible for trademark infringement on listings if:
1. We did not create the listing.
2. We are not brand registered and not supplying content.
Seller_eoHRNZJQqEwj3
when are you goinbg to take care of reports i made 3 days ago people are on my listings that shoulnt be
Seller_eoHRNZJQqEwj3
when are you goinbg to take care of reports i made 3 days ago people are on my listings that shoulnt be
Seller_faQOqtScXV7Di
We have two trademarks with very similar names. Amazon seems to have rejected one of them as "too similar to another existing trademark," but we do own both and they are properly registered with the USTPO. Is there a way to speak to someone in Brand Registry who can walk me through how to properly ensure our Brand Registry is set up correctly? My cases keep getting closed without any actual resolution to my issues.
Seller_faQOqtScXV7Di
We have two trademarks with very similar names. Amazon seems to have rejected one of them as "too similar to another existing trademark," but we do own both and they are properly registered with the USTPO. Is there a way to speak to someone in Brand Registry who can walk me through how to properly ensure our Brand Registry is set up correctly? My cases keep getting closed without any actual resolution to my issues.
Seller_YgSUAzwIbq1zp
We have multiple listings that were created before we were brand-registered. As a result, the brand associated with the listing is a truncated version of our whole brand name. For example, if our brand registry name is "Amazing Products USA" but the listings were originally created under the brand name "Amazing Products", when we attempt to update the listings, we are getting an error that says our brand names do not match. Since we used the actual UPC of the product for one of the listings, we don't have a great option for making new listings without purchasing new UPCs, but we also have not been able to get the brand name updated to match our brand registry. In this scenario, what is the proper way to either have our existing listings updated or create new listings without having to purchase new UPCs for every listing?
Seller_YgSUAzwIbq1zp
We have multiple listings that were created before we were brand-registered. As a result, the brand associated with the listing is a truncated version of our whole brand name. For example, if our brand registry name is "Amazing Products USA" but the listings were originally created under the brand name "Amazing Products", when we attempt to update the listings, we are getting an error that says our brand names do not match. Since we used the actual UPC of the product for one of the listings, we don't have a great option for making new listings without purchasing new UPCs, but we also have not been able to get the brand name updated to match our brand registry. In this scenario, what is the proper way to either have our existing listings updated or create new listings without having to purchase new UPCs for every listing?
Seller_Wq59fVMj0YIdF
I am thinking about the brand registry but whats the advantage do i have by doing this ? except A+ content
As i constantly seeing the people complaining about the un-authorized sellers on their listing, what are the extra steps that i can take to prevent that from happening ?
Thanks
Seller_Wq59fVMj0YIdF
I am thinking about the brand registry but whats the advantage do i have by doing this ? except A+ content
As i constantly seeing the people complaining about the un-authorized sellers on their listing, what are the extra steps that i can take to prevent that from happening ?
Thanks
