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Double brand-cart conversion rates with new shoppable A+ Content module

by News_Amazon

The new Premium A+ Content module for brands, Comparison Chart 1, is now shoppable and allows customers to do the following:

  • Add items to their cart directly from the module.
  • See real-time prices for in-stock and buyable items.
  • Read customer review rating summaries to help them quickly make an informed purchase decision.

This new module helps customers compare different products on a single page and streamlines the purchase decision process. It can also help with new product sales as it displays new products in the module with your other products.

The module has a 2x higher cart conversion rate than existing Premium Comparison Chart modules that aren’t shoppable. In addition, more than 25% of the customers who click on shoppable Premium A+ Comparison Charts add an item to their cart directly from the chart.

We’ve also improved the comparison chart builder to allow you to customize the order of products and automatically populate product information for listed products.

To learn more, go to the Premium A+ Module Guide.

To get started, go to the A+ Content Manager.

Tags: News and Announcements
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Seller_FhsVqN0HBCOya
In reply to: News_Amazon's post

In the "comparison table" module, can I specify products (ASINs) of competitors, or only my own products?

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Seller_QH5EBs7Kborns
In reply to: News_Amazon's post

Does this allow an image in A+ content module to contain multiple products from the brand that are all shoppable and can all be purchased or added to cart with the click of a single button?

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Seller_lCX40xAkSs1xm
In reply to: News_Amazon's post

How do we get access to this?

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Seller_Ha6JyVvDK6Ybs
In reply to: News_Amazon's post

Try fixing seller support first they are all clowns!

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