Listing a product that is not in the Amazon Seller catalog
I am very confused. I found 4 items at the store at very good price. The product is not listed on the Amazon Seller Catalog. According to what I've seen on multiple videos I can list the product or create a new listing, but because I don't own the brand I would have to added as "generic". Is that correct? Would I get in any legal trouble if I do it and list the product? The product is legit.
1 reply
Seller_i6S8knzW6zU6Z
Hi @Seller_RjK4wSxiSnyIe,
So, you're considering listing a branded product without being affiliated with the brand. Is this for retail arbitrage?
In the past, sellers had more flexibility to list products under any brand name, which might be what some older YouTube videos refer to. But now, Amazon requires you to be linked to the brand through Brand Registry to create new branded listings. Alternatively, as you mentioned, you can use “Generic” if there’s no brand association, but this can backfire if the brand is recognizable, as it might be seen as misrepresentation.
Some brands also have gated protection, and there may be category-specific restrictions.
Long story short, sticking to less restricted products could save you some hassle.
Listing a product that is not in the Amazon Seller catalog
I am very confused. I found 4 items at the store at very good price. The product is not listed on the Amazon Seller Catalog. According to what I've seen on multiple videos I can list the product or create a new listing, but because I don't own the brand I would have to added as "generic". Is that correct? Would I get in any legal trouble if I do it and list the product? The product is legit.
Listing a product that is not in the Amazon Seller catalog
I am very confused. I found 4 items at the store at very good price. The product is not listed on the Amazon Seller Catalog. According to what I've seen on multiple videos I can list the product or create a new listing, but because I don't own the brand I would have to added as "generic". Is that correct? Would I get in any legal trouble if I do it and list the product? The product is legit.
1 reply
1 reply
Seller_i6S8knzW6zU6Z
Hi @Seller_RjK4wSxiSnyIe,
So, you're considering listing a branded product without being affiliated with the brand. Is this for retail arbitrage?
In the past, sellers had more flexibility to list products under any brand name, which might be what some older YouTube videos refer to. But now, Amazon requires you to be linked to the brand through Brand Registry to create new branded listings. Alternatively, as you mentioned, you can use “Generic” if there’s no brand association, but this can backfire if the brand is recognizable, as it might be seen as misrepresentation.
Some brands also have gated protection, and there may be category-specific restrictions.
Long story short, sticking to less restricted products could save you some hassle.
Seller_i6S8knzW6zU6Z
Hi @Seller_RjK4wSxiSnyIe,
So, you're considering listing a branded product without being affiliated with the brand. Is this for retail arbitrage?
In the past, sellers had more flexibility to list products under any brand name, which might be what some older YouTube videos refer to. But now, Amazon requires you to be linked to the brand through Brand Registry to create new branded listings. Alternatively, as you mentioned, you can use “Generic” if there’s no brand association, but this can backfire if the brand is recognizable, as it might be seen as misrepresentation.
Some brands also have gated protection, and there may be category-specific restrictions.
Long story short, sticking to less restricted products could save you some hassle.
Seller_i6S8knzW6zU6Z
Hi @Seller_RjK4wSxiSnyIe,
So, you're considering listing a branded product without being affiliated with the brand. Is this for retail arbitrage?
In the past, sellers had more flexibility to list products under any brand name, which might be what some older YouTube videos refer to. But now, Amazon requires you to be linked to the brand through Brand Registry to create new branded listings. Alternatively, as you mentioned, you can use “Generic” if there’s no brand association, but this can backfire if the brand is recognizable, as it might be seen as misrepresentation.
Some brands also have gated protection, and there may be category-specific restrictions.
Long story short, sticking to less restricted products could save you some hassle.
