Understanding "ships from" and sold by" inventory with Amazon

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Understanding "ships from" and sold by" inventory with Amazon

After seeing questions on this topic recently, we wanted to create a thread to cover important terms related to “ships from” and “sold by” inventory with Amazon. Let me know if this content is helpful with a thumbs up or down!

Here are some key terms to understand:

  • “Sold by Amazon” means Amazon bought the stock from the brand or manufacturer and sells it directly to customers. There is a Vendor Central site for this, which is an invitation-only platform for manufacturers and distributors who are looking to sell their products to Amazon as a wholesale supplier.
  • “Sold by X” (brand or manufacturer or approved distributor) sells to customers on amazon.com.
  • “Shipped by Amazon” means the brand or manufacturer stocks their products in an Amazon fulfillment center and has Amazon ship it to customers.
  • “Shipped by X” means the brand or manufacturer (or approved distributor) ships directly to customers.

For more information, check out the Shipping Options video on Seller University.

Do you have any additional thoughts or questions related to "sold by" /"ships from" inventory with Amazon? Let me know if the comments below!

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