Need approval to sell our own brand

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Seller_B61hiDUq0rCZ3

Need approval to sell our own brand

We are brand registered with Amazon, when going to set up a product it says we need authorization to sell on our own brand. Annoying, but whatever. To apply to sell under our own brand, we needed to take pictures of all angles of the product, also showing the manufacturer name and part number, which we did. Two minutes later we were immediately denied with no real explanation, just re-stating the images we need to send. This is utterly ridiculous. We manufacture the product ourselves, everything is Amazon compliant, we get denied and no help. Typical for Amazon seller "support." Hoping a mod here can help me. Case ID is 17362362631.

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Seller_kIukTwdhvntAp

"Need approval to sell our own brand"

That seems to be happening frequently.

Does the name on your seller account match the name of the brand ownership EXACTLY?

If it is NOT exactly the same you will need to show some proof that the two are the same as to ownership! Because I manufacture under one LLC and sell under a different one, I had to submit my LLC State Registration with MY name as the owner of the LLCs showing the common ownership.

I then wrote an LOA from my brand to my sales unit stating that I am the ONLY authorized seller of my brand on Amazon. That helped when other sellers tried to latch onto the ASINs involved!

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Sandy_Amazon

Hi @Seller_B61hiDUq0rCZ3

Sandy from the Community manager team here.

Looking into the case details, it seems like you are trying to sell for the brand AL** (full brand name hidden)

You are brand registered. However, you have the rights owner role within this brand. The rights owner role is a protection role. I believe what you are looking to get access to is a selling role.

Please take a look at this help page I have created. What are the roles within Brand Registry? Here's the list!

The rights owner role has access to Report a Violation, manage IPs, project zero and transparency.

Please contact the admin of the brand to see if you can get added for a selling role.

If you have any questions, please let me know.

best,

Sandy

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