Is "Date First Available" on a listing not necessarily accurate?

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Seller_C0hukuPDmrvYQ

Is "Date First Available" on a listing not necessarily accurate?

Can someone from Amazon confirm that the "Date First Available" on an Amazon listing is the day the ASIN is assigned and not necessarily the day a new product is launched?

Like if you created a listing with a SKU and GTIN to get the ASIN for packaging, used placeholder info, set the Product Site Launch Date to a future launch date - the "Date First Available" on Amazon is still listed as the day the ASIN was created, not necessarily when the product is first publicly shown and sold?

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Tags:Brand Registry, Brand Stores, Intellectual property infringements, Project Zero, Storefront
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Dougal_Amazon

Hello @ELEVAT,

My name is Dougal from the Community Manager Team and I am happy to assist where I am able with your product information question.

Do you already have a case ID with Seller Support that provides the specifics of what you are trying to identify or at minimum the ASIN you are you are questioning and I can research.

I do not want you to provide Seller Specific information here in the public forum so it would be helpful to review what is going on via an already created case.

I did pick a random ASIN from one of your Brands and see that the Date First Available show on the listing page is later than the ASIN creation date that I can see. This doesn't exactly answer your question so I am hoping to get more specific stuff from a case.

Looking forward to assisting further.

Best, Dougal

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Seller_OqABOukbmHgtP

"Date First Available" on Amazon is still listed as the day the ASIN was created. Yes absolutely.

The product in the image I'm showing is one of my products. I never finished making it, and I never sold it on Amazon.com. When I go on the listing, it will show that the date first available is the day I created it: November 7, 2021.

There are two significant benefits to the current system. Firstly, the ASIN is linked to the barcode when you make your packaging. Secondly, applying for a trademark will show that it has already been used across the state line, making the trademark process more affordable.

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