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Simple Product Detail page tips to improve your advertising
Maintaining an updated product detail page with high-quality content can greatly enhance your chances of attracting clicks and increasing sales through advertising.
Although it may seem straightforward, the following tips are essential for ensuring a high-quality detail page:
- Create a strong product title: Titles that contain excessive information can overwhelm customers, while those that lack sufficient detail may fail to capture their interest. Titles should be both informative and easy to read.
- High quality, zoomable images. Include four or more high-quality images of your product, showcasing it from various angles and emphasizing key details and features. Additionally, demonstrate how the product can be used. Each image should be at least 1000 pixels in height or width to enable the zoom function, allowing shoppers to examine the product more closely.
- Clear and concise bullet points. Bullet points, much like product titles, should achieve a balance between being informative and concise. This is also an ideal opportunity to incorporate relevant keywords to enhance organic discoverability and improve the effectiveness of sponsored ad campaigns. Including keywords that you intend to bid on for advertisements can increase the visibility of your products to a broader audience.
- Helpful and detailed product descriptions. While bullet points and product titles should remain concise, your product description can serve as a narrative that highlights the product's story and its benefits to potential shoppers. Use complete sentences and ensure that grammar and spelling are meticulously checked to maintain professionalism and clarity. This section is an opportunity to engage your audience and effectively communicate the value of your product.
- Relevant search terms. You can enhance your product’s visibility by utilizing the generic keyword field when listing or editing an ASIN. While relevant keywords are crucial for individual campaigns, entering appropriate search terms in the generic keyword field also supports the organic discoverability of your product. Products with strong organic visibility typically experience improved performance in their advertising campaigns as well.
- Educational A+ content. This is available to advertisers who are enrolled in Brand Registry and can really help push a shopper who is just browsing, to actually purchasing. You can think of A+ Content as the store associate if your products were in a Brick & Mortar store. It is meant to tell a story about the product (and brand) while answering any potential questions a shopper might have.
Advertisers who applied at least one improvement recommendation for their product detail page saw a 29% increase in sales after one week, on average, when advertising with sponsored ads.*
* WW, 07/01/2022 to 12/31/2022. This is based on past data and does not guarantee future performance
Make sure to visit our complete guide for How to improve your products for advertising for case studies and more insight on this topic.
Best regards,
Roberto
7 replies
Seller_hYs285lRCwgRv
I have never been able to update any listings and I am the sole brand owner with nobody else on the listings. Some desperately need to be updated. Frustrating!!
Seller_XSqPquQH4FvW1
I have another simple tip to improve product detail pages. Let sellers submit corrections to titles, authors, descriptions. We used to be able to submit a link to an LOC page for the book to get it corrected, but now we can't even get obvious typos or wrong pictures corrected.
Take a look at ISBN 0938650812. A 3rd party seller has put his personal info on the Amazon page & encourages buyers to go directly to him. This is not only inappropriate for the main page, but an actual violation of Amazon policy. I get no response when I use the Report an Issue.
Seller_UOf5xHNi3VhCL
Sellers are not allowed to make changes to detail pages. At all.
So why would you even publish this bullet-pointed list? We can't do anything on the list.
Seriously, what the heck?
Seller_XSqPquQH4FvW1
Sorry, that's 0938650815. Here are more details, copy & paste from the Amazon page:
Out of Print Extremely RARE 1999 FIRST American Edition PAPERBACK from Thinker’s Press, Davenport, Iowa * Collectable LIKE NEW * practically NEW, but with minute shelf wear and aging. Pages mint, binding mint. Not a remainder or ex-library. * 23 hr shipping or quicker! Safely packaged with delivery tracking & confirmation email. * From a SMOKE-FREE home * We will try to add new items and correct previous listing errors daily. Being a 2 person operation, my office manager REGINA & Myself, I have set a goal of 100,000 new listings within 3 years. I am honest, not infallible; thus, I only make one guarantee...I will make mistakes. If there is a mistake/problem with an item or description, please let me know and I will do my utmost in resolving it and making you VERY HAPPY!! "Always Buying Chess Libraries" THANK YOU Edward Labate National Chess Master 702 722-7202/Text Preferred! Spring Valley LV, NV 89103
But guess what? His URL is also in there, but Amazon won't let me post it here. I'm also getting flagged for personal data. Hey, Amazon, it's on your detail page.
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