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Drive Black Friday and Cyber Monday sales with Brand Tailored Promotions

by News_Amazon

Run Brand Tailored Promotions during Black Friday and Cyber Monday to take advantage of increased site traffic.

Brand Tailored Promotions allows brands to create exclusive promotional codes ranging from 10% to 50% for your brand followers, prospective customers, and past-purchase customers. With Brand Tailored Promotions, you can:

  • Leverage high-traffic events to gain new customers who click on your brand’s products or add your product to their cart.
  • Convert prospective customers, such as “Brand cart abandoners” and “Potential new customers,” into buyers by offering them discounts on your brand catalog.
  • Re-engage past-purchase customers and prospective customer segments with promotions to keep your brand top of mind.

Eligible customers (audiences) are refreshed weekly, so recently acquired customers can be re-engaged with future promotions.

Your eligible customers can view your promotion on the search, detail, and promotion shopping pages. Each eligible customer can redeem the promotion on a single unit. To activate your audiences, each segment must have a minimum of 1,000 customers.

To learn more, go to the Brand Tailored Promotions help page or watch the overview video.

To find out how Luminara used Brand Tailored Promotions to acquire new customers for their candles, watch the Accelerate brand video.

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Tags: News and Announcements
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Seller_AevYmOVtgtKV2
In reply to: News_Amazon's post

But won't they stack on your other promotions running those days? So you won't be able to run coupons or deals without a crazy amount of promo stacking.

BTP are for an open catalog- so it is hard to run both while trying to offer your best discounts for those days (without losing money per sale)

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Seller_ely7v1y6IVYkQ
In reply to: News_Amazon's post

Here's the kicker once again. There is a box under this promotion that says "Applies to all your detail pages". This means that when you are targeting "abandoned carts" the coupon is live on your detail page for 100% of the customers. Since its inception, amazon has not allowed us to uncheck this box. I'll use this service a lot and offer tremendous discounts if and only if we are allowed to target ONLY the demographics we select. Offering 50% coupons on my detail pages for organic customers while trying to retarget someone else is not the service we are signing up for.

Great idea and poor execution. When will we be able to uncheck this box?

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