From costumes and candy to parties and décor, customers may be shopping a variety of items to complete their unique Halloween experience. With Halloween next week, review your options for attracting customers. Influence shoppers during this increase in traffic by offering customers convenience, selection, and value.

• Consider updating your keyword strategy for Halloween. Keyword research can help identify demand, allowing you to understand popular keywords being used in customer searches which is an important factor for listings appearing in search results. See the Drive this holiday season with keywords video in Seller University to review strategies for optimizing your listings during this season.
• Attracting customers with promotions can be a great way to help your listings stand out. You can use them in a variety of ways to offer discounts and value to those that come across your products. Learn how to use promotions to highlight your products and brands in the Amazon store through this Introduction to Promoting Your Products tutorial.
• Do you sell complementary Halloween-related products? Consider luring customers with the appeal of a Virtual Bundle. This FBA program is a great way to encourage sales for multiple products within your brand while making it easy and convenient for customers to purchase multiple items at once. Learn more about Virtual Bundles and learn how to get started here.

Wishing you frighteningly great sales this Halloween season and beyond!