SFP Delivery Speed Metrics
We had SFP for a long time and we literally put every state in the country to have next day air delivery and every state in the country to have 2 day delivery. I even upped my cut off time to 4:00. We have people coming in on saturday and we're shipping on Saturday and we cannot meet these speed metrics requirements. We're always under 30% for under 1 day. I can't even fathom how this is possible? It's driving me insane really. It makes no sense. Our shipments are shipped 100% of the time from our location as well and we wre shipping 100's of orders per day.
8 replies
Seller_z3XfkorVSmnEY
And when you check tracking, how many are being delivered in 1 day?
Seller_KOOrhidSRSI2n
Amazon's metrics calculations are not clear.
When you are evaluated for page views, it is ONLY based on the views when you own the buy box. If you are competing with other sellers or 1P, your metrics are not what you think. Sellers will never have is the secret sauce recipe to the Buy Box algorithm.
We expanded our same day shipping cutoff to 5pm Eastern and 4pm Pacific, and opened both warehouses on Saturdays with full operations. It made zero improvement.
Amazon recommended a Fedex program called "Weekend Advantage" so our weekend metrics would be "rescored" and added back into our calculations. This was not a public facing program by Fedex, and is an invite only program for high volume shippers, where Amazon has a view of the Fedex account holders in the program. Even when were enrolled, we saw zero improvement.
To make matters worse, when you in an SFP Trial, customers are not seeing the Prime Badge, even though we have to maintain the required 1 and 2 day speeds, operating hours, and more.
Why does Amazon measure SFP sellers on Buy Box when the items are still "visible" on the main product page in Position 2 or 3?
Why does Amazon give Page View Data trailing in history? It requires reactive changes from a Seller to accommodate, rather than being proactive in any measures. That is counterintuitive to Amazon's Leadership Principle on customer experience. What is historical in nature is not what is happening present day.
A "Prime" example was a top selling ASIN of ours accounted for 80% of our <1 Day Page Views, 75% of our <2 Day Page Views, and 80% of our >2 Day Page Views. Essentially, we were outperforming every item statistically, but that ASIN also contributed our removal from the SFP program.
I have had high level meetings with SFP leadership and it goes nowhere. Their criteria for measuring SFP sellers if flawed.
KJ_Amazon
Thank you for that question @Seller_aaYhTbmNQFMnZ
When the customer views the product offer, it provides them a one-day, two-day, or standard delivery promise. When products are viewed after the seller listed cut off time, the fastest delivery promise a customer will receive is two days or greater, depending on the seller shipping template.
On Saturday, if you do not have a carrier service that can ship and delivery on Sunday, the fastest promise available to the customer will be 2-day or Monday delivery.
