Hi there I am a new seller. I am learning all I can before diving into bringing on alot of inventory. The most important thing I have learned so far is that a seller MUST have the brand manufacturers approval to sell any type of brand. All products, unless they are absolutely generic, fall into this category. Is my understanding correct? Is there any other way? I sell Luxury Pet Supplies.
You might be able to sell without a letter of authorization, in the same way that you may be able to skate on thin ice.
The right way is to obtain a letter of authorization to sell the product on Amazon and that letter must come directly from the brand or it is meaningless. And then order from their authorized distributors.
You then have the paperwork that may or may not be demanded.
"The most important thing I have learned so far is that a seller MUST have the brand manufacturers approval to sell any type of brand."
GOOD JOB by asking questions!
There are a FEW brands that are not gated or require approval so far but in general sellers are increasingly risking their accounts by NOT having an LOA in place before selling.
Here is an excellent piece on sourcing from @Bryce_Amazon on this post --
https://sellercentral.amazon.com/seller-forums/discussions/t/b85da569-03c1-401d-92e3-09c057cd76de
EMPHASIS ADDED!
As an Amazon seller, it's crucial to understand the platform's policies and requirements when it comes to sourcing and selling products. Whether you're selling branded products from a third party or your own private label items, there are several guidelines you need to be aware of.
1. Validate Your Suppliers: Ensure that the suppliers you purchase from are legitimate and authorized to sell the branded products you intend to offer. This may involve checking their business licenses, brand authorization letters, business bureau ratings, and other credibility indicators.
2. Build Relationships with Brands: For certain branded products, you may need explicit permission from the brand owner to sell on Amazon. Take the time to establish a relationship with relevant brands and understand their specific requirements.
3. Retain Business Invoices: Amazon may request documentation to prove the authenticity of your products. Maintain invoices from your suppliers that include details like their contact information, an itemized list of products, and the purchase dates.
NOTE – DESPITE AMAZON TECHNICALLY ALLOWING DROPSHIPPING IT IS VERY DANGEROUS SINCE ONE MISTAKE BY THE DROPSHIPPER AND YOU CAN LOSE YOUR ACCOUNT! BEST ADVICE – DO NOT DROPSHIP.
4. Understand Amazon's Dropshipping Policy: If you plan to use a dropshipping model, make sure you comply with Amazon's dropshipping policy. This includes validating your dropshipping suppliers, formalizing the relationship with a service level agreement, and properly identifying yourself as the seller on all customer-facing materials.
5. Auctions: Auctions or auction style environments are not considered valid sources of supply. Reselling products that are intended for destruction disposal or otherwise designated as unsellable by the manufacturer, supplier, vendor, or retailer is strictly prohibited on Amazon.
Ultimately, it's your responsibility as an Amazon seller to ensure that the products you offer comply with all applicable laws and regulations, are authorized for sale or resale, and do not infringe on intellectual property rights. By following these guidelines, you can help protect your business and maintain a successful presence on the Amazon marketplace.
I have found an item which I can source and make a profit by setting per an already listed item. When I click, apply to sell, I see there are requirements regarding purchasing in bulk. IF I buy to satisfy these requirements am I guaranteed to be able to list the item? Or will I then need a LOA from the brand? This is a big, well known and reputable brand.
Hi there @Seller_w7CPEKsOpj7HW,
I hope your application to sell has been completed. In most instances if you have a valid invoice and verifiable sources of inventory in many cases you can be approved. If you are rejected I would recommend working with the Brand to ensure you have appropriate documentation and sources. Thank you for your understanding.
-Glenn