Manage Your Experiments has launched two new features to optimize your A/B tests and publish your winning content faster

The Title and Image notifications feature has been implemented to inform you when content you want to test is too similar to your current content and may not deliver conclusive results. Conclusive results help ensure you have productive content and can increase your likelihood of getting better test results.

The ability to auto-publish the winning content is now available for title and image experiments. You can choose to auto-publish the winning content so that once a test is complete, you do not have to go back into your product listing to update the content, because we would have automatically done it for you. Amazon will only publish the winning content version if it is at least 66% better than the other content version.

To access the tool, go to Brands and select Manage Experiments.