Theft within the return process is a major issue, and in most cases, it happens internally. Since Amazon controls logistics, transportation, and quality checks, denying SAFE-T claims under arbitrary limits raises serious concerns.

The marketplace is structured in a way that primarily benefits insiders and large, well-funded businesses. Here’s how sellers are systematically pushed into losses:

Visibility Suppression – Regional visibility limitations force sellers to spend more on ads just to maintain reach.

Buy Box Manipulation – Winning the buy box is often tied to increased ad spend, making it harder for organic sales.

FBA & Hidden Costs – More than just storage and handling, FBA creates opportunities for misuse while sellers bear the risks of losses, damages, and fraudulent returns.

The Illusion of Seller-Friendly Programs – Many initiatives sound beneficial but are ultimately designed to extract higher fees while offering minimal advantages.

For many sellers, financial stability and mental well-being take a hit. The best long-term strategy? Diversify beyond Amazon and build independent sales channels to regain control.