Seeking Advice on Account Deactivation After Audit Failure
Hello everyone,
I’m reaching out to this community because I’m a new Amazon seller, and I’m seeking guidance on what might have gone wrong with my account. My account was deactivated on January 14, 2025, after failing an audit related to ASIN B0BN2PX8V3. The audit began on January 1, 2025, and I’ve been trying to understand what caused this outcome and how I might be able to rectify it.
For context, I started selling on Amazon in November 2024, so I’m still very new to the platform. During the audit, I was asked to provide identity verification and supply chain documents, which I submitted (details are in the email I sent to Amazon - I can attach those details, if need be, but they contain some private information).
When reviewing the Amazon Services Business Solutions Agreement, specifically Section 3, I noticed this clause:
"Examples of deceptive, fraudulent, or illegal activities include, but are not limited to: falsifying or misrepresenting your identity or activity in our store, attempting to circumvent or manipulate our systems, or violating the Amazon anti-counterfeiting policy."
I’m concerned I might have unknowingly violated one or more of these policies. I’d greatly appreciate any insights from experienced sellers who could help answer the following:
Based on your experience, what are some common reasons new sellers like me might trigger account deactivations?
How can I determine if anything in my submitted documents might be considered deceptive or fraudulent?
Are there specific steps I should take to rectify this issue if Amazon believes I violated their policies?
Has anyone successfully appealed a deactivation in a similar situation, and if so, what worked for you?
I genuinely want to learn from this experience and ensure I operate within Amazon’s guidelines moving forward. If rectification isn’t possible, at least I can avoid making the same mistakes in the future.
Any advice or guidance would mean a lot to me. Thank you in advance for taking the time to share your thoughts!
Best regards,
Sohaib
Seller_kIukTwdhvntAp
" But, how would I know this? I am just going out on a limb, and assuming that is the case. "
You find that out by taking the steps needed for more and more items on Amazon IN ORDER!
FIRST you get approval from the BRAND specifically allowing you to sell on Amazon.
SECOND, you ask your sales rep at the BRAND who they have for authorized distributors.
THIRD, you contact one of the distributors (or the brand itself) and buy from ONLY authorized wholesale sources.
Let's go down the list --
"I purchased 20 units from Walmart"
WALMART is NOT an authorized WHOLESALE distributor of anything. They are a RETAIL website and they give you receipts, not invoices.
"I contacted their supplier via eBay"
THIS is even a step BELOW the Walmart issue!
Start selling elsewhere. I had said you were 99.9% done but as a result of this information that number is increased to 99.9999999% finished here.
Learn the rules for wherever you go to sell BEFORE you even start someplace else.
13 replies
Seller_kIukTwdhvntAp
"How can I determine if anything in my submitted documents might be considered deceptive or fraudulent?
Are there specific steps I should take to rectify this issue if Amazon believes I violated their policies?"
The first question is --
DO YOU have an LOA from the brand allowing you to sell on here?
If you have an LOA that specifically says you can sell on Amazon you MIGHT survive listing items.
More and more brands are providing a "whitelist" of their approved sellers and if YOU are NOT on the list you will be stopped in your tracks and probably hit with an IP violation.
The second question is --
DID YOU source from AUTHORIZED wholesale sources that your rep at the brand says are OK? You DO have a sales rep at the brand, don't you?
If you purchased from the Anua website and sent in receipts from the website as your purchase documents you are 99.9% done on Amazon.
Respond to those as well as finding the suspension notice and POST THAT (the ENTIRE thing) but remove all personal information first.
Anyone answering will need to see what wording they used and what they are asking for.
Seller_jciBC8vE6BtES
[Moderator Edit: removed off-topic commentary]
