Regarding using same UPC in two different listing but same product.
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Seller_HBlMJZGukLeSx

Regarding using same UPC in two different listing but same product.

Can I use same UPC in two different listing but same product ? One with generic and later with brand ?

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Tags:Add a product, Custom Products, GTIN, Listings
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Cooper_Amazon

Good Evening @Seller_HBlMJZGukLeSx,

Thanks for reaching out to us on the Amazon Seller Forums. I believe your question above would go against Amazon's generics policy:

What is a generic product?

Generic products are unbranded products that do not belong to any identifiable brand. An unbranded product does not have a distinctive name or logo. For example, a mobile phone case that does not belong to a brand would not have any branding, so the product should use the string “generic” for the brand name field when creating a new listing.

  • Using another brand’s Intellectual Property in your generic product listing, or listing a branded product as generic, are violations of our listing policies. For more information, see our Brand Name policy.
  • If you are creating a new generic product that does not have a unique identifier, such as Universal Product Code (UPC) or Global Trade Item Number (GTIN), you must first request a GTIN Exemption in the desired store and product category. To make a request, go to List products that do not have a Product ID (UPC, EAN, JAN or ISBN). You must request this approval for each product category and store in which you want to create a new generic product without any product identifier.

What is the purpose of this policy?

This policy helps customers differentiate amongst similar-looking generic products. If you create a new product with the brand name "generic" or its local translation, other sellers won’t be able to make product detail page changes or add offers.

If you try to change a product detail page or add offers on another seller’s generic product, you will receive a listing error. You will then be guided to create a new product by following the process as outlined in Add Products. For more information on error messages associated with the policy and the steps to resolve your issue, go to Error messages related to Amazon generic product policy.

Hope the information helps answer your question. Please let us know if we can help with anything else or you may reach out to Selling Partner Support at anytime. Have a marvelous rest of your Monday.

Sincerely, Cooper_Amazon

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