As an Amazon FBA seller, having your products show up in search results is crucial for driving sales. One important factor that can impact your product visibility is the title you use. Amazon has specific requirements for product titles that all FBA sellers must follow.

The key FBA product title requirements are:

• Avoid Promotional Phrases: Your title should not contain any promotional language like "free shipping", "100% quality guaranteed", etc. Stick to describing the actual product.

• Don't Use Special Characters: Titles must not include decorative characters like ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦. Use only standard alphanumeric characters.

• Include Product-Identifying Info: Your title should clearly communicate what the product is, such as "hiking boots" or "umbrella". This helps customers quickly understand the item.

Failure to comply with these guidelines can result in your product being suppressed from Amazon search, seriously impacting discoverability and sales.

For more detailed tips on optimizing your FBA product titles, check out Amazon's full guidance on Product Title Requirements. Mastering these rules is an important step to FBA success!

If you have additional product title tips, post them below!