Hello Forums Community!

As you may be aware, Amazon’s Prime Day event is back this July!

As we gear up for the exciting Prime Day event, it's essential your business is fully prepared to make the most of this high-traffic sales period. To help you out, we've put together a comprehensive checklist to guide you through the key steps to get your operations ready:

Inventory Management

• Analyze your current inventory levels and forecast future demand to avoid stockouts.
• Utilize Amazon's inventory planning tools to optimize your stock and minimize the risk of overselling.
• Properly label and organize your products for efficient fulfillment during the high-volume event.

Pricing and Promotions

• Review your pricing strategy and consider implementing dynamic pricing or strategic discounts.
• Leverage Amazon's promotional features, such as Lightning Deals and Coupons, to increase visibility and drive sales.
• Ensure your pricing and promotions align with Amazon's policies to provide a seamless customer experience.

Advertising and Marketing

• Enhance your product listings with compelling content and eye-catching visuals to stand out.
• Utilize Amazon's advertising solutions, like Sponsored Products and Sponsored Brands, to boost product discoverability.
• Plan your marketing campaigns in advance to create a cohesive and impactful Prime Day strategy.

Customer Service Readiness

• Assess your customer service processes and ensure you have the resources to handle increased order volumes.
• Familiarize yourself with Amazon's customer service policies and guidelines to provide the best possible support.
• Consider offering enhanced customer service options, such as extended hours or expedited response times, to delight your customers.

By following this checklist, you'll be well on your way to a successful Prime Day. We're here to support you every step of the way, so please don't hesitate to reach out if you have any questions or need further assistance.

Keep an eye on our News and Announcements for updates on the event as they become available, and let us know what else is on the preparation checklist for your business!

Elevate your Prime Day strategy with the 2024 Prime Day Brand Readiness Guide.

Prime Day is Amazon's biggest deal event of the year, with millions of customers looking to save big and find exciting deals! So make sure your brand is top-of-mind among customers and build up a strategy that can help lead to conversions.

What does the guide contain?

• Content creation and optimization best practices to improve consideration.
• Video tips to engage and encourage conversions.
• Promotion ideas to attract and re-engage high purchase-intent customers.
• Post-Prime Day support suggestions to build loyalty.

We would also love to hear from you so that we can continue to improve the content we are providing:

1. Is this guide useful to you?
2. What tips do you find most useful?
3. What is your goal for Prime Day?
4. Any other suggestions/comments on Prime Day prep

Here is the link to the guide 1 more time: 2024 Prime Day Brand Readiness Guide