Shopping habits during high-traffic events don’t end abruptly. After Prime Day, you can also reach shoppers who continue to visit Amazon by promoting complementary products to existing or new customers.

Analyze your Amazon Ads keywords reports and keep up the momentum by selecting the right keywords.

Keywords play an important role in the success of your advertising campaigns. Select the right keywords and set up appropriate restrictions so that you don’t spend on unwanted clicks.

We explain how to effectively use keywords in the following short videos:

When to use broad match in your keyword targeting: watch now

When to use phrase match in your keyword targeting: watch now

When to use exact match in your keyword targeting: watch now