FBA sales went down 70%, what's going on??
New to Seller Central
Hi fellow sellers,
Has anyone also been experiencing a huge decrease in their FBA sales? I have 4 products and the sales has been decreasing drastically for the past 2 months. Today I even only sold 1 item. My daily sales are usually 20+ items.
Is there a change of algorithm in Amazon search that could lead to this?
At the begining of the year when my sales were really peaking, I increased the price. Does Amazon punish this behavior and could it be the reason?
I would really appreciate someone could help me with some insights because I am now drawing a blank.
Thank you!
87 replies
Seller_FYNdoigJ1zzEy
The economy is probably playing a role.
Seller_8MkHjbVu19jQh
What were your sales this time last year? My sales are lower now than a few months ago, but trend the same year over year. Economy, tax refunds are spent, summer time so people may be less on electronics surfing Amazon, really anything could lead to the drop. I find a lot more understanding about my products and the trends of them selling the longer I sell. I would put more interest in how products were selling this month compared to this month the year prior, two years prior, etc.
Seller_Fnfv2UKRup5rK
Check VOC (Voice of the Consumer). VOC tracks NCX (Negative Customer Experiences) and can have significant impact on sales. It is part of the mystery algorithm AMZ uses to show search results. Even a small slip can effect sales in my experience.
Seller_n7H9enw5h5UyH
I think the algorithm is changing. I have seen so many posts on reddit about losing the buy box and pricing issues. I have too lost many sales. I have had about one sale a day for the last 3 days. I know its the slow season but this is too suspicious to me. No one seems to know what AMZ is doing
Seller_dzOlAIMmMVjqq
We were doing great right up to the great reverification of accounts occured. Since then we have been down a similar amount. We have a new rash of fraudulent sellers on our listings from that one Country.
Seller_pemBn6D4F849U
Happens all the time, Amazon algorithms and bots. No one could tell you what's going on if they wanted too. See all the other posts over the last year.
Seller_pPJq5hFWVCV7P
More Impressions = More Clicks To Your Listing = More Sales For You.
Assuming you're the brand registered owner and sole contributor to your ASIN, here are some general suggestions for checking & improving your sales performance:
IMPRESSIONS: Check the following
(1) Search Terms Report (accessible to brand owners only).
(2) Business Reports - Detail Page Sales and Traffic.
(3) PPC Advertising Reports.
If your impressions have decreased, it may indicate a need to improve your SEO or lower market demand for what you are selling. Is your product perceived as a "need" or a "want?" During tough economic times, needs take priority over wants.
If impressions have remained the same or increased over the time you're comparing, consider changing the following a customer sees on Amazon before they click into your listing.
Main Image: Have you made any changes? Consider A/B split testing to improve it. The main image is the first thing a customer sees before they click on your listing or pass it by for your competitor. How can you make it better?
Price: Is your price competitive compared to others in the market - consider using coupons.
Reviews: Do you have the same or more reviews or a better star rating than your competition?
Once you improve on the above, you will see more clicks to your listing.
Now that we have the click, it's time to get the sale, and for that, you want to focus on CRO - Conversion Rate Optimization using your Business Reports' Unit Session Percentage, aiming for at least 20%+ for each ASIN.
To improve CRO:
(1) Use high-quality images showing customers using the product. Info Graphics Work Best
(2) Utilize A+ content and Brand Story.
(3) Include videos.
(4) Hire a copywriter; if you can't afford one, make ChatGPT your friend.
Implement proper SEO, including backend search terms and keyword backend photos, and incorporate essential keywords in the title, bullets, description, A+ content, and Brand Story.
Make a list of all your proven keywords, not what you think but what you know brings sales from highest to lowest in performance. Then your highest converting keywords are used in your title, bullets, and A+ Brand Story. Use Backend Search Terms for keywords that will not fit anywhere else in your copy, such as Spanish Keywords. Yes, using Spanish Keyword will bring you more sales. Even if you don't sell to Mexico or your packaging is not in Spanish.
Utilize Amazon PPC. On average, three additional sales happen organically for every sale made on Amazon PPC. This means Amazon's PPC is essential to success.
Try Amazon Attribution - Amazon pays you 10% for customers you bring to your listing from outside of Amazon. But the best part is that you will see a rise in traffic that Amazon brings you.
Following the steps above will let you evaluate performance and maximize conversions.
Seller_V5l9UBkHDQEjb
FBA doesn't seem to any longer be prioritized at a slightly higher price over FBM sales for the buy box. in fact, I'm not even sure what is anymore - I see buy box holders on new accounts with 5 day shipping windows and 60% positive feedback. that could have a big part of it.
Seller_GpxiEwTpYANyX
Our sales are down significantly for both FBA and FBM... our unit and $ sales are pretty much even below summer sales levels. And it's almost like someone is turning on and off the faucet some days we get tons of orders that other days we get a few trickle in...very inconsistent. We also have lots of issues with inventory being removed detail Pages be removed and ongoing issues with suspected violations as of late (some silly... or just wrong). The future is not looking very good for us particularly on Amazon I think the glory days are done for us selling on Amazon unless we have another pandemic... which I hope not.
FBA sales went down 70%, what's going on??
New to Seller Central
Hi fellow sellers,
Has anyone also been experiencing a huge decrease in their FBA sales? I have 4 products and the sales has been decreasing drastically for the past 2 months. Today I even only sold 1 item. My daily sales are usually 20+ items.
Is there a change of algorithm in Amazon search that could lead to this?
At the begining of the year when my sales were really peaking, I increased the price. Does Amazon punish this behavior and could it be the reason?
I would really appreciate someone could help me with some insights because I am now drawing a blank.
Thank you!
FBA sales went down 70%, what's going on??
New to Seller Central
Hi fellow sellers,
Has anyone also been experiencing a huge decrease in their FBA sales? I have 4 products and the sales has been decreasing drastically for the past 2 months. Today I even only sold 1 item. My daily sales are usually 20+ items.
Is there a change of algorithm in Amazon search that could lead to this?
At the begining of the year when my sales were really peaking, I increased the price. Does Amazon punish this behavior and could it be the reason?
I would really appreciate someone could help me with some insights because I am now drawing a blank.
Thank you!
87 replies
87 replies
Seller_FYNdoigJ1zzEy
The economy is probably playing a role.
Seller_8MkHjbVu19jQh
What were your sales this time last year? My sales are lower now than a few months ago, but trend the same year over year. Economy, tax refunds are spent, summer time so people may be less on electronics surfing Amazon, really anything could lead to the drop. I find a lot more understanding about my products and the trends of them selling the longer I sell. I would put more interest in how products were selling this month compared to this month the year prior, two years prior, etc.
Seller_Fnfv2UKRup5rK
Check VOC (Voice of the Consumer). VOC tracks NCX (Negative Customer Experiences) and can have significant impact on sales. It is part of the mystery algorithm AMZ uses to show search results. Even a small slip can effect sales in my experience.
Seller_n7H9enw5h5UyH
I think the algorithm is changing. I have seen so many posts on reddit about losing the buy box and pricing issues. I have too lost many sales. I have had about one sale a day for the last 3 days. I know its the slow season but this is too suspicious to me. No one seems to know what AMZ is doing
Seller_dzOlAIMmMVjqq
We were doing great right up to the great reverification of accounts occured. Since then we have been down a similar amount. We have a new rash of fraudulent sellers on our listings from that one Country.
Seller_pemBn6D4F849U
Happens all the time, Amazon algorithms and bots. No one could tell you what's going on if they wanted too. See all the other posts over the last year.
Seller_pPJq5hFWVCV7P
More Impressions = More Clicks To Your Listing = More Sales For You.
Assuming you're the brand registered owner and sole contributor to your ASIN, here are some general suggestions for checking & improving your sales performance:
IMPRESSIONS: Check the following
(1) Search Terms Report (accessible to brand owners only).
(2) Business Reports - Detail Page Sales and Traffic.
(3) PPC Advertising Reports.
If your impressions have decreased, it may indicate a need to improve your SEO or lower market demand for what you are selling. Is your product perceived as a "need" or a "want?" During tough economic times, needs take priority over wants.
If impressions have remained the same or increased over the time you're comparing, consider changing the following a customer sees on Amazon before they click into your listing.
Main Image: Have you made any changes? Consider A/B split testing to improve it. The main image is the first thing a customer sees before they click on your listing or pass it by for your competitor. How can you make it better?
Price: Is your price competitive compared to others in the market - consider using coupons.
Reviews: Do you have the same or more reviews or a better star rating than your competition?
Once you improve on the above, you will see more clicks to your listing.
Now that we have the click, it's time to get the sale, and for that, you want to focus on CRO - Conversion Rate Optimization using your Business Reports' Unit Session Percentage, aiming for at least 20%+ for each ASIN.
To improve CRO:
(1) Use high-quality images showing customers using the product. Info Graphics Work Best
(2) Utilize A+ content and Brand Story.
(3) Include videos.
(4) Hire a copywriter; if you can't afford one, make ChatGPT your friend.
Implement proper SEO, including backend search terms and keyword backend photos, and incorporate essential keywords in the title, bullets, description, A+ content, and Brand Story.
Make a list of all your proven keywords, not what you think but what you know brings sales from highest to lowest in performance. Then your highest converting keywords are used in your title, bullets, and A+ Brand Story. Use Backend Search Terms for keywords that will not fit anywhere else in your copy, such as Spanish Keywords. Yes, using Spanish Keyword will bring you more sales. Even if you don't sell to Mexico or your packaging is not in Spanish.
Utilize Amazon PPC. On average, three additional sales happen organically for every sale made on Amazon PPC. This means Amazon's PPC is essential to success.
Try Amazon Attribution - Amazon pays you 10% for customers you bring to your listing from outside of Amazon. But the best part is that you will see a rise in traffic that Amazon brings you.
Following the steps above will let you evaluate performance and maximize conversions.
Seller_V5l9UBkHDQEjb
FBA doesn't seem to any longer be prioritized at a slightly higher price over FBM sales for the buy box. in fact, I'm not even sure what is anymore - I see buy box holders on new accounts with 5 day shipping windows and 60% positive feedback. that could have a big part of it.
Seller_GpxiEwTpYANyX
Our sales are down significantly for both FBA and FBM... our unit and $ sales are pretty much even below summer sales levels. And it's almost like someone is turning on and off the faucet some days we get tons of orders that other days we get a few trickle in...very inconsistent. We also have lots of issues with inventory being removed detail Pages be removed and ongoing issues with suspected violations as of late (some silly... or just wrong). The future is not looking very good for us particularly on Amazon I think the glory days are done for us selling on Amazon unless we have another pandemic... which I hope not.
Seller_FYNdoigJ1zzEy
The economy is probably playing a role.
Seller_FYNdoigJ1zzEy
The economy is probably playing a role.
Seller_8MkHjbVu19jQh
What were your sales this time last year? My sales are lower now than a few months ago, but trend the same year over year. Economy, tax refunds are spent, summer time so people may be less on electronics surfing Amazon, really anything could lead to the drop. I find a lot more understanding about my products and the trends of them selling the longer I sell. I would put more interest in how products were selling this month compared to this month the year prior, two years prior, etc.
Seller_8MkHjbVu19jQh
What were your sales this time last year? My sales are lower now than a few months ago, but trend the same year over year. Economy, tax refunds are spent, summer time so people may be less on electronics surfing Amazon, really anything could lead to the drop. I find a lot more understanding about my products and the trends of them selling the longer I sell. I would put more interest in how products were selling this month compared to this month the year prior, two years prior, etc.
Seller_Fnfv2UKRup5rK
Check VOC (Voice of the Consumer). VOC tracks NCX (Negative Customer Experiences) and can have significant impact on sales. It is part of the mystery algorithm AMZ uses to show search results. Even a small slip can effect sales in my experience.
Seller_Fnfv2UKRup5rK
Check VOC (Voice of the Consumer). VOC tracks NCX (Negative Customer Experiences) and can have significant impact on sales. It is part of the mystery algorithm AMZ uses to show search results. Even a small slip can effect sales in my experience.
Seller_n7H9enw5h5UyH
I think the algorithm is changing. I have seen so many posts on reddit about losing the buy box and pricing issues. I have too lost many sales. I have had about one sale a day for the last 3 days. I know its the slow season but this is too suspicious to me. No one seems to know what AMZ is doing
Seller_n7H9enw5h5UyH
I think the algorithm is changing. I have seen so many posts on reddit about losing the buy box and pricing issues. I have too lost many sales. I have had about one sale a day for the last 3 days. I know its the slow season but this is too suspicious to me. No one seems to know what AMZ is doing
Seller_dzOlAIMmMVjqq
We were doing great right up to the great reverification of accounts occured. Since then we have been down a similar amount. We have a new rash of fraudulent sellers on our listings from that one Country.
Seller_dzOlAIMmMVjqq
We were doing great right up to the great reverification of accounts occured. Since then we have been down a similar amount. We have a new rash of fraudulent sellers on our listings from that one Country.
Seller_pemBn6D4F849U
Happens all the time, Amazon algorithms and bots. No one could tell you what's going on if they wanted too. See all the other posts over the last year.
Seller_pemBn6D4F849U
Happens all the time, Amazon algorithms and bots. No one could tell you what's going on if they wanted too. See all the other posts over the last year.
Seller_pPJq5hFWVCV7P
More Impressions = More Clicks To Your Listing = More Sales For You.
Assuming you're the brand registered owner and sole contributor to your ASIN, here are some general suggestions for checking & improving your sales performance:
IMPRESSIONS: Check the following
(1) Search Terms Report (accessible to brand owners only).
(2) Business Reports - Detail Page Sales and Traffic.
(3) PPC Advertising Reports.
If your impressions have decreased, it may indicate a need to improve your SEO or lower market demand for what you are selling. Is your product perceived as a "need" or a "want?" During tough economic times, needs take priority over wants.
If impressions have remained the same or increased over the time you're comparing, consider changing the following a customer sees on Amazon before they click into your listing.
Main Image: Have you made any changes? Consider A/B split testing to improve it. The main image is the first thing a customer sees before they click on your listing or pass it by for your competitor. How can you make it better?
Price: Is your price competitive compared to others in the market - consider using coupons.
Reviews: Do you have the same or more reviews or a better star rating than your competition?
Once you improve on the above, you will see more clicks to your listing.
Now that we have the click, it's time to get the sale, and for that, you want to focus on CRO - Conversion Rate Optimization using your Business Reports' Unit Session Percentage, aiming for at least 20%+ for each ASIN.
To improve CRO:
(1) Use high-quality images showing customers using the product. Info Graphics Work Best
(2) Utilize A+ content and Brand Story.
(3) Include videos.
(4) Hire a copywriter; if you can't afford one, make ChatGPT your friend.
Implement proper SEO, including backend search terms and keyword backend photos, and incorporate essential keywords in the title, bullets, description, A+ content, and Brand Story.
Make a list of all your proven keywords, not what you think but what you know brings sales from highest to lowest in performance. Then your highest converting keywords are used in your title, bullets, and A+ Brand Story. Use Backend Search Terms for keywords that will not fit anywhere else in your copy, such as Spanish Keywords. Yes, using Spanish Keyword will bring you more sales. Even if you don't sell to Mexico or your packaging is not in Spanish.
Utilize Amazon PPC. On average, three additional sales happen organically for every sale made on Amazon PPC. This means Amazon's PPC is essential to success.
Try Amazon Attribution - Amazon pays you 10% for customers you bring to your listing from outside of Amazon. But the best part is that you will see a rise in traffic that Amazon brings you.
Following the steps above will let you evaluate performance and maximize conversions.
Seller_pPJq5hFWVCV7P
More Impressions = More Clicks To Your Listing = More Sales For You.
Assuming you're the brand registered owner and sole contributor to your ASIN, here are some general suggestions for checking & improving your sales performance:
IMPRESSIONS: Check the following
(1) Search Terms Report (accessible to brand owners only).
(2) Business Reports - Detail Page Sales and Traffic.
(3) PPC Advertising Reports.
If your impressions have decreased, it may indicate a need to improve your SEO or lower market demand for what you are selling. Is your product perceived as a "need" or a "want?" During tough economic times, needs take priority over wants.
If impressions have remained the same or increased over the time you're comparing, consider changing the following a customer sees on Amazon before they click into your listing.
Main Image: Have you made any changes? Consider A/B split testing to improve it. The main image is the first thing a customer sees before they click on your listing or pass it by for your competitor. How can you make it better?
Price: Is your price competitive compared to others in the market - consider using coupons.
Reviews: Do you have the same or more reviews or a better star rating than your competition?
Once you improve on the above, you will see more clicks to your listing.
Now that we have the click, it's time to get the sale, and for that, you want to focus on CRO - Conversion Rate Optimization using your Business Reports' Unit Session Percentage, aiming for at least 20%+ for each ASIN.
To improve CRO:
(1) Use high-quality images showing customers using the product. Info Graphics Work Best
(2) Utilize A+ content and Brand Story.
(3) Include videos.
(4) Hire a copywriter; if you can't afford one, make ChatGPT your friend.
Implement proper SEO, including backend search terms and keyword backend photos, and incorporate essential keywords in the title, bullets, description, A+ content, and Brand Story.
Make a list of all your proven keywords, not what you think but what you know brings sales from highest to lowest in performance. Then your highest converting keywords are used in your title, bullets, and A+ Brand Story. Use Backend Search Terms for keywords that will not fit anywhere else in your copy, such as Spanish Keywords. Yes, using Spanish Keyword will bring you more sales. Even if you don't sell to Mexico or your packaging is not in Spanish.
Utilize Amazon PPC. On average, three additional sales happen organically for every sale made on Amazon PPC. This means Amazon's PPC is essential to success.
Try Amazon Attribution - Amazon pays you 10% for customers you bring to your listing from outside of Amazon. But the best part is that you will see a rise in traffic that Amazon brings you.
Following the steps above will let you evaluate performance and maximize conversions.
Seller_V5l9UBkHDQEjb
FBA doesn't seem to any longer be prioritized at a slightly higher price over FBM sales for the buy box. in fact, I'm not even sure what is anymore - I see buy box holders on new accounts with 5 day shipping windows and 60% positive feedback. that could have a big part of it.
Seller_V5l9UBkHDQEjb
FBA doesn't seem to any longer be prioritized at a slightly higher price over FBM sales for the buy box. in fact, I'm not even sure what is anymore - I see buy box holders on new accounts with 5 day shipping windows and 60% positive feedback. that could have a big part of it.
Seller_GpxiEwTpYANyX
Our sales are down significantly for both FBA and FBM... our unit and $ sales are pretty much even below summer sales levels. And it's almost like someone is turning on and off the faucet some days we get tons of orders that other days we get a few trickle in...very inconsistent. We also have lots of issues with inventory being removed detail Pages be removed and ongoing issues with suspected violations as of late (some silly... or just wrong). The future is not looking very good for us particularly on Amazon I think the glory days are done for us selling on Amazon unless we have another pandemic... which I hope not.
Seller_GpxiEwTpYANyX
Our sales are down significantly for both FBA and FBM... our unit and $ sales are pretty much even below summer sales levels. And it's almost like someone is turning on and off the faucet some days we get tons of orders that other days we get a few trickle in...very inconsistent. We also have lots of issues with inventory being removed detail Pages be removed and ongoing issues with suspected violations as of late (some silly... or just wrong). The future is not looking very good for us particularly on Amazon I think the glory days are done for us selling on Amazon unless we have another pandemic... which I hope not.
