I've noticed a change in the discount requirements for Amazon deals and I'm seeking clarity on the policy.

Previously, I regularly ran "Best Deal" promotions on my ASINs at a 10% discount, which worked well for my business. During the recent Prime Day event, I participated in Prime Exclusive Deals, which required a 20% discount. I understood this higher discount was specific to the major shopping event, especially since Amazon states they "exclude prices paid by customers for the product during a limited time deal."

However, now when I try to run my regular "Best Deal" promotion, Amazon is requiring a 20% discount instead of the usual 10%. This significant increase in the required discount is concerning for my business.

I'm looking for information on:

- The exact policy for how recent prices impact the maximum deal price calculation

- The duration we need to wait before being able to offer a lower discount rate (e.g., reverting to 10%)

- Any official documentation explaining these changes

Has anyone else experienced this issue or have insights to share? I'm hesitant to consistently offer such deep discounts throughout the year, and willing to wait it out until the deal price is back to the typical 10% rate.

Any information or advice would be greatly appreciated. Thank you!

How can you cancel an Outlet Deal?

They tell me to contact seller support to have it cancel. But they ask me for the deal ID. Where can I find that?

I don't receive an email notifying about the starting of the deal.

According to Amazon’s guidelines:

"The Maximum Deal price that is suggested when creating a deal takes into consideration recent prices as well as the lowest price from a seller offering the product in new condition. The Deal price can fluctuate if any changes are made to the current price, and you cannot raise the price while the deal is running.”

This all makes sense, but we don’t understand what we are facing right now.

We are brand registered and our offer is the only one on Amazon UK, meaning we fully control the price. We started at £15.99 and gradually increased it to £19.99 over a few months. Since we became eligible for Amazon deals, we have actively used them as a key part of our selling strategy.

At first, when our price was £15.99, we were offered to run deals at £12.73, which was a reasonable 20% discount. As we increased our regular price, the deal price stayed the same at £12.73, which was expected based on Amazon’s guidelines. So far, everything was logical.

However, a few weeks ago, the deal price suddenly started dropping: first to £12.19, then to £11.58, and now, an absurd £11.00.

Between deals, we consistently sell at £19.99, so why does the deal price keep decreasing?

The issue seems to be that each time we run a deal at a lower price, it updates the “recent minimum price”. This means we are disallowing the deal price from increasing, which is expected. But it shouldn’t keep dropping lower and lower like this.

As far as I know, deal prices do not contribute to the Average Sales Price (ASP) on Amazon US, but I assume this is not the case on Amazon UK. If UK deals do factor into ASP, then by running deals at £12.73, we are unintentionally lowering our ASP, lowering our future deal price even further. If this keeps going, does that mean we’ll eventually have a negative deal price and have to pay Amazon extra per unit sold? 😂

Has anyone else faced this issue? How does Amazon UK actually calculate deal prices? Would love to hear any insights!