The 2024 Holiday Brand Guide is designed to help you prepare for holiday shopping season—Black Friday, Cyber Monday, and end-of-season deals.

In a survey of 5,000 U.S. consumers, 71 percent plan to shop online on Black Friday, and 70 percent say they will proactively check for deals during Cyber Week.

To help you get the most out of this holiday shopping season, the guide includes overviews and best practices for brand programs, such as A+ Content, Amazon Live Shoppable Videos, Manage Your Experiments, and Brand Analytics. As well as helpful tips to make your listings stand out, best ways to refresh your content, and easiest ways to get the right deal to specific audience segments.

To get started, go to 2024 Holiday Brand Guide.

You've told us that you want more options for offering discounts to customers. Now, you can set percent-off price discounts with a minimum discounted price.

Here's how the new feature works:

• When you create a price discount, you can enter a percent-off discount that will automatically apply to your item's regular offer price or sales price. For example, if you enter a 20% discount on a $100 item, the discounted price will be $80.
• To ensure that your percent off amount doesn’t result in prices that are unintentionally too low, you can also set a minimum discounted price. If you reduce your regular offer price low enough such that the percent-off amount results in a discounted price below the minimum discounted price, the price discount will automatically deactivate. You can find promotions that require attention on your Price Discount dashboard.

  For example, if you create a 20% discount on a $100 item and set a minimum discounted price of $75, the discounted price will be $80. If your regular offer price drops from $100 to $90, the 20% discount will apply to the $90 price, resulting in a discounted price of $72. In this scenario, your price discount will automatically deactivate because the discounted price of $72 is less than your minimum discounted price of $75. This setup helps you maintain your desired pricing structure.

You can still create price discounts with fixed discounted prices.

Primary users of your Seller Central account have access to the Price Discounts tool by default. To grant access to secondary users, the primary user must go to Global User Permissions, select the secondary user, and enable View only or View & edit permissions.

For more information about percent-off discounts, go to Create a price discount or visit the Price Discount dashboard.

We’ve added more than 1,000 new product types to Amazon.com.be and updated the associated browse nodes to help you better classify your products and make it easier for customers to find what they’re looking for.

Product types and browse nodes are key components of our categorization system. Product types determine a listing’s main category and where it appears in our store, while browse nodes allow customers to navigate through various categories to find the products they’re interested in.

In addition to making it easier for customers to find your listings, using the right product types and browse nodes can help you:

• Improve sales ranking: If you select a more specific subcategory for your product with fewer sellers in that category, for instance, you may increase the chances of obtaining a bestseller label.
• Optimize search results for customers: Proper classification of your products can deliver more accurate search results for customers.

To learn more, go to Product type and attributes.

For additional details, review the following help pages:

• Accurately classifying your products
• Browse for products
• Inventory file templates, style guides, and browse tree guides