Tips to create the perfect Amazon detail page video
When you add videos to your product detail pages, you get to educate and inspire your customers. This can help them make a buying decision—and ultimately, drive conversion and sales for you. But what makes a good detail page video?
We’ve got three tips to get you started:
- Good quality does not equal high budget. Your detail page video doesn’t need to look like a Hollywood production. Customers don’t need special effects or fancy scripts. Just be sure to check your lighting, background, and audio before uploading.
- Consider repurposing your social and brand content. Review your social media and brand website videos to see if you can leverage your existing content for your product detail pages. Tell your product and brand story beyond the descriptions on the page.
- Keep it real. Authenticity is key when creating your Amazon video content. Focus on keeping your content informative, demonstrative, and above all else, authentic. Don’t use commercial-like videos or promotional and paid testimonials. Customers know the difference between ads and actual product information—and when they’re on the detail page, it’s important to keep the focus on the product.
What’s the best type of detail page videos?
Customers will use your detail page videos to help them make a more informed buying decision. So we recommend creating videos that help to educate your customer and highlight the benefits of your product.
Some suggested formats include:
- Storytelling
- Troubleshooting
- Social media lifestyle
- How-to & Try-ons
- Unboxing
- Product setup
- Product review
- Product demonstration
Check out the videos below for different examples of simple, engaging, and informative content:
Visit the Shoppable Videos Education Hub for more information on detail pages videos and the different things you can do with video content on Amazon. You can also check out our past posts on the benefits of detail page videos and the process to uploading a detail page video.
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Tips to create the perfect Amazon detail page video
When you add videos to your product detail pages, you get to educate and inspire your customers. This can help them make a buying decision—and ultimately, drive conversion and sales for you. But what makes a good detail page video?
We’ve got three tips to get you started:
- Good quality does not equal high budget. Your detail page video doesn’t need to look like a Hollywood production. Customers don’t need special effects or fancy scripts. Just be sure to check your lighting, background, and audio before uploading.
- Consider repurposing your social and brand content. Review your social media and brand website videos to see if you can leverage your existing content for your product detail pages. Tell your product and brand story beyond the descriptions on the page.
- Keep it real. Authenticity is key when creating your Amazon video content. Focus on keeping your content informative, demonstrative, and above all else, authentic. Don’t use commercial-like videos or promotional and paid testimonials. Customers know the difference between ads and actual product information—and when they’re on the detail page, it’s important to keep the focus on the product.
What’s the best type of detail page videos?
Customers will use your detail page videos to help them make a more informed buying decision. So we recommend creating videos that help to educate your customer and highlight the benefits of your product.
Some suggested formats include:
- Storytelling
- Troubleshooting
- Social media lifestyle
- How-to & Try-ons
- Unboxing
- Product setup
- Product review
- Product demonstration
Check out the videos below for different examples of simple, engaging, and informative content:
Visit the Shoppable Videos Education Hub for more information on detail pages videos and the different things you can do with video content on Amazon. You can also check out our past posts on the benefits of detail page videos and the process to uploading a detail page video.
Tips to create the perfect Amazon detail page video
When you add videos to your product detail pages, you get to educate and inspire your customers. This can help them make a buying decision—and ultimately, drive conversion and sales for you. But what makes a good detail page video?
We’ve got three tips to get you started:
- Good quality does not equal high budget. Your detail page video doesn’t need to look like a Hollywood production. Customers don’t need special effects or fancy scripts. Just be sure to check your lighting, background, and audio before uploading.
- Consider repurposing your social and brand content. Review your social media and brand website videos to see if you can leverage your existing content for your product detail pages. Tell your product and brand story beyond the descriptions on the page.
- Keep it real. Authenticity is key when creating your Amazon video content. Focus on keeping your content informative, demonstrative, and above all else, authentic. Don’t use commercial-like videos or promotional and paid testimonials. Customers know the difference between ads and actual product information—and when they’re on the detail page, it’s important to keep the focus on the product.
What’s the best type of detail page videos?
Customers will use your detail page videos to help them make a more informed buying decision. So we recommend creating videos that help to educate your customer and highlight the benefits of your product.
Some suggested formats include:
- Storytelling
- Troubleshooting
- Social media lifestyle
- How-to & Try-ons
- Unboxing
- Product setup
- Product review
- Product demonstration
Check out the videos below for different examples of simple, engaging, and informative content:
Visit the Shoppable Videos Education Hub for more information on detail pages videos and the different things you can do with video content on Amazon. You can also check out our past posts on the benefits of detail page videos and the process to uploading a detail page video.
