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Rejected Brand registration
Hi everyone,
I'm new to this platform and I'm facing a challenge with Amazon brand registration. I recently rebranded my business from an old brand name to a new brand name. While I have a valid EIN number registered under the old brand name, Amazon has rejected my brand registration, requiring verification using the new brand name.
I've already registered a trademark for the new brand name and have the corresponding serial number. I'm currently waiting for the IRS to merge the new brand name with the old EIN.
I'm unsure about the best course of action: should I wait for the IRS merger to be complete before appealing Amazon's decision, or should I appeal now with the available information?
Any advice or experiences would be greatly appreciated.
2 replies
Dougal_Amazon
Hello @Seller_dScTUSSKraIej,
Welcome and thanks for posting your question. My name is Dougal from the Community Manager Team and I can provide additional detail to help you with you decision.
For Amazon Brand Registry enrollment, I recommend reviewing the linked help page and the Amazon Brand Registry Application Guide to better understand if you currently have all the requirements to complete an enrollment application.
It can be complicated, but a simple way to look at it is, Brand Registry enrollment is focused on who is applying and are they either the owner of the Trademark or authorized by the Trademark owner to enroll the brand in Amazon Brand Registry. If you can answer those questions and provide the necessary information confirming as such, then you do not have to wait. Review the Current Owner tab on you Trademark on the USPTO site to help you answer that question as well.
Of course, more pointed information may be shared by other sellers, but when it comes to the process and requirements, please review the guide as it will answer most of your questions.
Best, Dougal
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