You want to quit selling to Amazon and sell yourself? So you have a seller account and you need to A) get out of your contract, no more to Amazon B) open your own listing.

Set up a Seller Account first. Put some listings in inventory, see if they sell at some price point.

vendor central is good for moving volume if you want to establish a brand, we experimated all our products on both Vendor Central & Seller Central, so far we are very convinced that the profit margin on our vendor central is close to none, but in exchange, you sales volume will increase 10 folds, and you will get access to Amazon’s prime ADs tool - AMS. doing everything on SC will require intense human labor, and you will be dealing with the stress of retail front (bad customer’s request, return, A-Z etc) while VC taken care of all the retail problems for you (your accounting dept is gonna hate you too)

So it’s a give and take really, our business can’t go on without vendor central even with such tiny profit margin.

(at moment amazon is doing a massive VC account shutdown to beta testing their one vendor program if rumor is to be believed)

Sadly Vendors are about to experience an abrupt change to their business models and I hope many will be able to endure it. Amazon just pulled the rug from under their feet without warning. Overnight vendors are waking up to find that Amazon is no longer buying their products.

Bloomberg Article

(Bloomberg) – Amazon.com Inc. has abruptly stopped buying products from many of its wholesalers, sowing panic.

The company is encouraging vendors to instead sell directly to consumers on its marketplace. Amazon makes more money that way by offloading the cost of purchasing, storing and shipping products. Meanwhile, Amazon can charge suppliers for these services and take a commission on each transaction, which is much less risky than buying goods outright.

Amazon is determined to boost profits at the core e-commerce business, even if that means disrupting relationships with longtime vendors. Because many suppliers source products from manufacturers months in advance, they’ll have to quickly shift their sales tactics if the expected Amazon orders don’t come in.

“If you’re heavily reliant on Amazon, which a lot of these vendors are, you’re in a lot of trouble,” said Dan Brownsher, Chief Executive Officer of Channel Key, a Las Vegas e-commerce consulting business with more than 50 clients that sell more than $100 million of goods on Amazon annually. “If this goes on, it can put people out of business.”