Understanding the various pricing fields in Amazon India's Seller Central is crucial for setting competitive prices and optimizing your product listings. Here's a detailed explanation of each pricing term:

In the 'Offer' Section:

MRP (Maximum Retail Price): This is the highest price that can be charged for a product in India, as determined by the manufacturer. It's mandatory to display the MRP on all products sold in India.

Your Price: Also known as the 'Selling Price,' this is the amount you intend to sell your product for on Amazon. It should be competitive to attract customers and can be equal to or lower than the MRP.

Minimum Advertised Price: This is the lowest price at which you're allowed to advertise your product. It's typically set by the manufacturer or brand to maintain price consistency across different sellers.

Sale Price: This is a discounted price lower than 'Your Price' that you can offer for a specified promotional period. When a sale price is active, customers will see both the original price (with a strikethrough) and the sale price, highlighting the discount.

In the 'Inventory' List Section:

Price: This refers to the current selling price of your product, similar to 'Your Price' in the Offer section.

Minimum Price: This is the lowest price at which you're willing to sell your product. Setting this helps prevent losses due to price fluctuations or automated repricing tools.

Maximum Price: This is the highest price at which you're willing to sell your product. It ensures your product remains competitively priced and complies with pricing policies.

Sale Price: As mentioned earlier, this is a temporary promotional price lower than the regular selling price, used to attract customers during sales events.

Featured Offer: Formerly known as the 'Buy Box,' this is the offer that appears on the product detail page with the 'Add to Cart' button. Having the Featured Offer can significantly increase sales, and it's influenced by factors like price competitiveness, seller performance, and fulfillment method.

Business Price: This is a discounted price offered exclusively to Amazon Business customers. It encourages bulk purchases and caters to business buyers looking for better deals.