Effective November 26, 2021, the Selling Policies and Seller Code of Conduct will be updated to include language explicitly prohibiting price fixing and search rank manipulation. The Amazon Seller Code of Conduct requires acting fairly, and prohibits any form of conduct that violates price fixing laws, or engages in the manipulation of sales rank. We welcome and encourage coupons, discounts, deals, and other tools to lower prices for customers and drive incremental sales. However, consider it a violation of the Amazon Seller Code of Conduct to attempt influencing the search results by inflating search ranking through keyword manipulation or incentivizing customers’ searches to appear as organic behavior.
We would like to remind sellers that you are responsible for the actions taken by your account, even those handled through third-party service providers. Sellers who may not have understood this policy previously should end these practices immediately, as they are in violation of the Amazon Seller Code of Conduct.
Find out more about this policy on the Selling Policies and Seller Code of Conduct help page.