An announcement was published on September 30 that outlined updates to the adult products policies related to wand massagers and kegel/ben wa balls. The article incorrectly stated that the changes to our policies are already active. It should have stated that the updated policies would go into effect on November 15, and was intended to provide a notice to selling partners listing these products. We apologize for any confusion.
Our adult products policies are meant to prevent adult products from being surfaced to customers who are not intending to find these types of products while shopping on Amazon. Given the multi-purpose usage of wand massagers and kegel/ben wa balls, including for sexual use, we will require the adult product classification on such products. This policy update will help improve customer experience and ensure these products are appropriately classified as adult products.
For more information, review the updates to the Adult products policies & guidelines that will go into effect on November 15.