One of the major issue that has gotten lost at Amazon is that the system ASSUMES the information it has is correct and sets it in stone. Therefore, even if you enter all the PROPER information you will receive an error unless you change your VALUES to match what Amazon has in it’s system even if it is not longer correct or has changed.
Amazon has also removed any possible way of correcting these data errors by taking away Seller Supports ability to do anything and solve cases.
An Image of the item, front & back, with the UPC and a manufacturer link used to be enough to get titles, bullet points and even images corrected…no longer.
In Health & beauty: product packaging can change every few years and not having the ability to update images causes many customer complaints of “that’s not what I ordered”. When it actually is but Amazon is showing a 5 year old image can’t be updated.
Helping to match items is great but having the ability to update & maintain listings should be right up there with the most important issues that effect sellers.