Our company manufactures and sells our own line of products under our own brand name. Our Amazon seller name corresponds to our brand name, which is in the Brand Registry. We own all the GS1 UPC codes for the products we sell and are the only seller of our products.
We are considering changing our company name and product brand name from it’s current name (which has a ton of letters and sounds rather generic) to a new name (which is much shorter and corresponds to the product better).
Will Amazon let us change the brand name of our products and our seller name? Or do you think they are going to make us create all-new ASINs?