I agree with our friend Eliyahu - the rolling out of split-testing capabilities (long-proven methodology for fine-tuning marketing efforts in service of driving traffic as it, demonstrably, is) surely represents a welcome addition to 3P Seller’s kit-box of tools.
Still, two of the marketing company blogs that we follow (both of which, among others that we keep an eye upon, sent out notice of the new A+ Content Experiments Initiative before this News Headline broke) now include posted comments - made by what I believe to be, relatively speaking, high-volume 3P Sellers - that they are seeing this message when they navigate to to the Manage Your Experiments Dashboard:
Ineligible Selling Partner
Manage Experiments is currently only available for selling partners who:
(1) Own a brand, and
(2) Have very high-traffic ASINs, and
(3) Have published A+ content on those ASINs.
If you are receiving this message, you have not been identified as a user who meets all these criteria. Check back next week; newly eligible selling partners are automatically added.
To become eligible for this tool, make sure you’re registered with Brand Registry, and have published A+ content on your brand’s ASINs. And, consider driving more traffic to your ASINs.
If you believe you are receiving this message in error, please contact us.
Since we ourselves began (albeit briefly) seeing this cautionary message displayed by the A+ Content Manager Dashboard this morning (after we learned of this new Amazon initiative thanks to the aforesaid ‘mine canaries;’ the message comports well with recent reports, in the various Amazon Seller Fora and elsewhere, of unprecedented delays of approval being observed):
“A+ Content is currently experiencing delays in reviewing and publishing content due to a combination of high volumes and system issues. We are working to resolve these issues. Thank you for your patience.”
I would submit that it is probably advisable to exercise both restraint and patience in engaging this new feature, before it is fully deployed, and Amazon has had a chance to tweak the early returns to suit its designed intent.