Amazon is all about spin and plausible deniability. Too often, when they claim to do good, it’s backhanded evil. It is hard, on the surface, to find out what the underlying motivation is here, but I suspect that widening the base of sellers by sprinkling the sales around allows them to tighten the thumb screws on all 3PS (see the rash of new and seller-hostile policies broken in ways that make Amazon more money), or as a “see, we love small sellers, we are not a crushing juggernaut putting mom&pop’s around the good-ol USofA out of business” gesture when the regulators come knocking (in the same way they took the results from the “woman owned business survey” that a lot of sellers boycotted to imply that most sellers are women, therefore, Amoron Prime (Mr. B) is a good, woman-loving human being).
The fact that the company is sufficiently opaque that I can’t see – in this one case – that this is in the long run more for Amazon’s benefit than mine does not make me think this isn’t one more brick in the wall of Amazon ultimately WalMart’ing the entire internet, and putting exactly the kind of sellers they are ostensibly supporting here out of business. If you want to make me feel that’s misguided, please provide a definition of “small business” that isn’t mostly “Chinese sellers” and/or convince me that “supporting small businesses in their communities” is co-equal to buying from e-comm businesses selling online nationwide, largely out of Amazon’s warehouses. Buying on Amazon is the OPPOSITE of “supporting small businesses in our communities” as far as I’m concerned.
This will also lead to a bump in Prime Day sales as people try to spend these credits. Amazon can barely (if even) handle the load on Prime Day, but I bet they will overlook the extra hiccups and use the Prime Day figures in a soon-to-come announcement about you had better FBA if you want a piece of the pie.
Yeah, there’s some speculation in this diatribe, but I can’t see how you would conclude that Amazon cares a rat’s arse about you if you’ve been here long enough, or why you would implicitly trust anything they claim or appear to claim. It’s not about you.