New reference-price requirements for Prime Exclusive Discounts
To participate in Prime Exclusive Discounts, your product must display a reference price that indicates to customers the value of your offer.
An example of a reference price is a “was” price or list price.
On regular days, the Prime Exclusive Discount must be 5% lower than the reference price.
During special events, such as Prime Day and Black Friday, Prime Exclusive Discounts must be 10% lower than the reference price.
To learn more, go to Amazon policy on reference prices and Show a reference price on your products by providing a list price.
2 replies
Seller_jZWpyInw8RkYT
And every day, the reference price (the price that non-Prime customers will pay) must still be reasonable, competitive, and something people are willing to pay.
Seller_8kreriHp4aXhE
As a seller, what is the advantage of offering a discounted price to Prime members? Wouldn’t it lead to more sales to offer the lowest price you can (and maintain profitability) to all customers, and not just Prime members? Am I missing something?
New reference-price requirements for Prime Exclusive Discounts
To participate in Prime Exclusive Discounts, your product must display a reference price that indicates to customers the value of your offer.
An example of a reference price is a “was” price or list price.
On regular days, the Prime Exclusive Discount must be 5% lower than the reference price.
During special events, such as Prime Day and Black Friday, Prime Exclusive Discounts must be 10% lower than the reference price.
To learn more, go to Amazon policy on reference prices and Show a reference price on your products by providing a list price.
New reference-price requirements for Prime Exclusive Discounts
To participate in Prime Exclusive Discounts, your product must display a reference price that indicates to customers the value of your offer.
An example of a reference price is a “was” price or list price.
On regular days, the Prime Exclusive Discount must be 5% lower than the reference price.
During special events, such as Prime Day and Black Friday, Prime Exclusive Discounts must be 10% lower than the reference price.
To learn more, go to Amazon policy on reference prices and Show a reference price on your products by providing a list price.
2 replies
2 replies
Seller_jZWpyInw8RkYT
And every day, the reference price (the price that non-Prime customers will pay) must still be reasonable, competitive, and something people are willing to pay.
Seller_8kreriHp4aXhE
As a seller, what is the advantage of offering a discounted price to Prime members? Wouldn’t it lead to more sales to offer the lowest price you can (and maintain profitability) to all customers, and not just Prime members? Am I missing something?
Seller_jZWpyInw8RkYT
And every day, the reference price (the price that non-Prime customers will pay) must still be reasonable, competitive, and something people are willing to pay.
Seller_jZWpyInw8RkYT
And every day, the reference price (the price that non-Prime customers will pay) must still be reasonable, competitive, and something people are willing to pay.
Seller_8kreriHp4aXhE
As a seller, what is the advantage of offering a discounted price to Prime members? Wouldn’t it lead to more sales to offer the lowest price you can (and maintain profitability) to all customers, and not just Prime members? Am I missing something?
Seller_8kreriHp4aXhE
As a seller, what is the advantage of offering a discounted price to Prime members? Wouldn’t it lead to more sales to offer the lowest price you can (and maintain profitability) to all customers, and not just Prime members? Am I missing something?
