A 7-Day Deal is a time-bound, promotional offer where an item is featured for up to 7 days on the Amazon Deals page. 7-Day Deals will also receive a “Limited time deal” badge in search results, driving more visibility to your deal and brand. You can create both 7-Day Deals and Lightning Deals on eligible products in the Deals Dashboard in Seller Central.
There is a base merchandizing fee for every 7-Day Deal you run. You can find the fee amount on the Deal Details page in the Deals Dashboard. For more information on Deals, please refer to our Deal Help Pages.
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