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Managing price to maintain Featured Offer eligibility in Pricing Health
We are continuously improving Pricing Health and wanted to share some feature updates that will benefit all selling partners on a professional selling plan. For example, you can now view your offers that are not eligible to be the Featured Offer (Buy Box) because they are priced significantly higher than recent prices offered on or off Amazon. You can also identify pricing issues, update your prices in Pricing Health, and enroll in Automate Pricing to set pricing rules and restore Featured Offer eligibility. We have provided reference prices in Pricing Health so you can set the right price range for your offer and make adjustments to keep your listings Featured Offer eligible.
Visit Pricing Health to view your offers that are not eligible to become the Featured Offer or learn more about Pricing Health and other available notifications.
96 replies
Seller_hA060q8nqygew
We are continuously improving Pricing Health
You do NOT ‘continuously improve’ ANYTHING!! 
How do the human beings who write this garbage face themselves in the mirror each day? Do any of you have any ethics at all that makes you feel bad for participating in lying to people and hurting their livelihoods?
I wish some of you Amazon employees would grow a backbone and refuse to participate in lying to us.
Seller_ZZbUxwBddWpuY
Well, now Amazon automatically blocks any listings that are a certain % above the cheapest buy box price.
What about the increasing shipping prices? Shipping prices here in Portugal have increased 5% last month. And for sellers like me, in Europe, add to that the 20% of increase in exchange rate (EUR/USD) during 2020? Selling at the same price as 2019 is no longer profitable. And the US Dollar will most likely keep on dropping on 2021.
Besides, what about the unfair competitors that list below break even price just to push other sellers out of the listing due to “fair pricing policy”?
You should have that in account and let sellers list at whatever price they want, and if buyers are willing to buy it, then everybody wins. Amazon wins a bigger comission, Sellers win more profit and make more sales, and Buyers are happy because they can get their hands on import products that are hard to find in the US.
Please end this crap of suspending listings due to “fair pricing policies”! We list at whatever is profitable to us. Period.
Seller_tTzj9cQ4H9ZJj
Well at least now we can see the ridiculous price they are trying to force us to match, even though it’s from a website that doesn’t even have the item in stock, or is actually for a slightly different item. Or, worst of all trying to make us match their price, like we get items at the same cost as they do…
Seller_nstkdGWZl0SW0
More of Amazon controlling the market and then controlling what people can do on the market.
This will eventually and should get an anti-trust investigation.
Seller_Ha6JyVvDK6Ybs
Lets just price fix everything. Block all listings if higher than suggested retail price! While your at it maybe raise ours fees to cover the 5 billion you are investing in small business paid for by small business to make big business more money eh. You can have all my blood sweat and tears too.
Seller_dLxYHTa4QXRwM
I do not think off Amazon should be considered based on the price but based on a certain percentage difference as an example $10 product will cost us (17% referral fee) $1.7 Amazon fees and average of 12% on Amazon ads that will be $1.2 without adding the return rate Amazon vs off Amazon , especially the inaccurate/damaged returns.
Therefore $10 sale will cost us $3.7 without the shipping, product and all other costs which they also apply to off Amazon sales.
Therefore when comparing Amazon vs Off Amazon prices they should consider at least %30 price difference in my case. (since there will be credit card commission fees and maybe ad costs which is about 7% for us).
Seller_EaXxdawRo2l6o
What is so interesting are the ones flagged in price health with absolutely no reference price…what’s up with that?
Seller_0jMi3lW83Wn9e
If Amazon wants to implicitly provide a price match guarantee for buying through them, that’s their prerogative. What I don’t understand is the use of the list price as the reference price for books that are no longer in print, which is what I see on every single one of mine. No, I’m not selling a first printing of Naked Lunch for it’s cover price.
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