While posting is not being suppressed during the 9-hour maintenance period underway at the time of this post, editing apparently is - so I am unable to add this addenda to my previous post (I am not replying to my own post, here, because I’m as silly as I look! ). At any rate, here’s what I intended to add to the earlier post as an “ETA:” -
After having had the chance to review the applicable, new Seller Help Content on this topic (c: my previous post for links to that), and the details available in the “Instructions” and “Data Definitions” worksheets of the new Prime Price Loader (link) that our friend WTF points must be used to participate in the new Prime Exclusive Discounts Program, I can see that we have ASINs that will be enrolled.
Nevertheless, I would caution everyone in our Seller Community to bear in mind the likely implications inherent in what a judicious reading between the lines of the reason why the “Minimum_Discounted_Prime_Price” field is required for uploading this template, and how that reason could conceivably produce uncomfortable circumstances.
The new template’s Instructions worksheet explains the Minimum Discounted Prime Price field thusly:
“…This is the lowest discounted Prime Price a SKU can reach. If the discounted Prime Price falls below this minimum price, then the Prime Exclusive Discount for the SKU will get suppressed. Unit is USD by default.”
I suspect that it is probably clear to all but the most-casual of observers that this allusion to an automated mechanism means that the new Prime Exclusive Discount Initiative sports it’s own new Amabot, as is so often the case when Amazon embarks on this or that tacking of its course.
Therein, methinks, might lie the rub; there exists much evidence to suggest that this new Prime Exclusive Pricing Minimum Amabot will be policing much the same territory as do those whose operation has been a matter of consternation for 3P Sellers for no little time (e.g., the On-site and Off-site iterations of the Pricing Comparison Amabot, and the Min/Max Pricing Amabot, not to mention those involved with Autopricing).
The new feed upload template for this program specifically recommends cauion, and suggests that 10-15 SKUs being tested, first, is the Best Practice to follow. I would suggest that it behooves all of us who desire to participate in the Amazon Prime Exclusive Discount Program in July to heed that admonition…
Trust, but verify…