Don’t miss Prime Day seller deadlines


Plan your shipment early for Prime Day 2022

We encourage you to prepare your Prime Day sale early and stock sufficient inventory of your products.

Due to ongoing global supply chain challenges, it might take longer than usual to ship inventory to fulfillment centers.

  • Participate in Prime Day by creating a deal. Submit your deals by April 29 .
  • Plan and send your shipment so that it arrives at fulfillment centers before June 20 .

Other factors that can affect the timelines of your shipment include logistics, weather, customs clearance, and carrier-related issues. Be sure to consider these factors when sending shipments, to ensure that they arrive at the correct fulfillment center in a timely manner without affecting subsequent listing and sales.

First Peak Event?

Consider reviewing these Seller University guides

pinned #2


What are the dates for Prime Day 2022? This is what I found out from the “Internet.”

Traditionally, Amazon has held its Prime Day event in mid-to-late July. If this scheduling holds true, it would suggest that Prime Day 2022 will be held on Monday, July 18 and Tuesday, July 19, 2022


Prime day is lame. Typically my sales are lower before and after so it just averages out to about the same as if there wasn’t a special event. Maybe Amazon could discount referral fees or something for sellers that offer deals?


I do 7 days of sales, in 1 day.

The day after, 3 days of sales.

It all depends on how you manage it.


Hi @charlestonsoon,
We have not publicly announced the timing of Prime Day. We will share further updates on the date as soon as we can and appreciate your patience and understanding. We look forward to Prime Day 2022!



But we should all be ready for it. I mean I get it, but interesting strategy


Thanks George! I’m going to start getting ready for Prime Day whenever it is!