We’re a manufacturer that sells our products (skis and snowboards) direct to consumer, including via FBM on Amazon. We were part of the original Brand Registry, mainly so we didn’t have to buy UPCs for our products.
The problem is that our company name is the founder’s surname. So we have two trademarks:
A standard character mark of the name - granted on the Supplemental Register
A design mark for the logo (a stylized Greek letter) - granted on the Principal Register
Here’s Amazon’s response when we tried to create our BR 2.0 registration:
Greetings from Amazon Brand Registry Support,
Brand Name: ******
We’re unable to approve your application for the Amazon Brand Registry for the following reason (s):
- Trademark in on the Supplemental Register:
Your Trademark is currently on the Supplemental Register with the agency listed in your application. Re-apply once your Trademark is registered on the Principal Register.
If you did not apply for Amazon Brand Registry, contact us at email@example.com immediately.
For any other questions, create a new case:
Contact us: https://brandregistry.amazon.com/cu/contact-us
The design mark would be the valid trademark then, but because it’s just the logo with no name, it doesn’t match what we call the brand. It takes several years for a trademark to get onto the Principal Register via use, so that’s not an option if we want to be able to list new products and variations on Amazon. Has anyone here faced a similar problem?